Hallmark+ vs Netflix
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
Netflix
Netflix, Inc.
App Store
$59.90M/mo
~$718.82M/yr · 576.7M installs
Revenue winner
Netflix wins
+76268% vs other
Installs winner
Netflix wins
+44291% vs other
MAU winner
Netflix wins
+45876% vs other
Rating winner
Netflix wins
+12% vs other
Why Netflix is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Netflix earns roughly 764× more per month than Hallmark+ - $59.90M vs $78.4K.
- Premium pricing. Netflix charges $19.99/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. Netflix has ~576.7M lifetime installs vs Hallmark+'s ~1.3M - 443.9× the funnel top.
- Better app store reviews. Netflix sits at 4.75★ vs 4.26★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Netflix report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Netflix
Monthly revenue (est.)?
$78.4K
▶
$59.90M
Annual revenue (est.)
$941.3K
▶
$718.82M
Lifetime installs (est.)
1.3M
▶
576.7M
Monthly active users (est.)?
364K
▶
167.3M
App Store rating
4.26★
▶
4.75★
Total ratings
12K
▶
6.4M
US grossing rank
-
▶
#99
Cheapest monthly sub
$7.99
▶
$19.99
IAP tiers detected
7 tiers
◀
5 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Apr 1, 2010
- Last updated
- May 4, 2026
- File size
- 184.5 MB
- Content rating
- 12+
- Version
- 18.30.0
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +25 more
Hallmark+ trajectory
Netflix trajectory
FAQ
Which makes more money, Hallmark+ or Netflix? v
Netflix earns about $59.90M per month, while Hallmark+ earns about $78.4K. That is a 763.7× revenue gap (~$59.82M more per month for Netflix). Annual revenue: Hallmark+ ≈ $941.3K/year, Netflix ≈ $718.82M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Netflix? v
Netflix leads with about 576.7M estimated downloads vs 1.3M for Hallmark+ - a 443.9× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Netflix's App Store downloads are estimated from 6.4M ratings.
Are Hallmark+ and Netflix in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Netflix offer? v
Hallmark+: IAP range 7 tiers detected. Netflix: IAP range 5 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Netflix runs "Subscription (~$19.99/mo) · calibrated by US grossing rank #99". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Netflix? v
Netflix edges ahead with ★ 4.7 vs ★ 4.3 (gap of 0.5 stars). Rating volume: Hallmark+ 12K ratings, Netflix 6.4M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Netflix revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $59.90M for Netflix are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Netflix to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.