Hallmark+ vs NJPW WORLD
Hallmark+
Hallmark Labs, LLC
App Store
$78.8K/mo
~$945.8K/yr · 1.3M installs
VS
NJPW WORLD
TV Asahi Corporation
App Store
$3.3K/mo
~$39.1K/yr · 35K installs
Revenue winner
Hallmark+ wins
+2318% vs other
Installs winner
Hallmark+ wins
+3676% vs other
MAU winner
Hallmark+ wins
+3521% vs other
Rating winner
NJPW WORLD wins
+13% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 24× more per month than NJPW WORLD - $78.8K vs $3.3K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $9.99/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs NJPW WORLD's ~35K - 37.8× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 1 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
NJPW WORLD
Monthly revenue (est.)?
$78.8K
◀
$3.3K
Annual revenue (est.)
$945.8K
◀
$39.1K
Lifetime installs (est.)
1.3M
◀
35K
Monthly active users (est.)?
366K
◀
10K
App Store rating
4.25★
▶
4.81★
Total ratings
12K
◀
692
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$9.99
IAP tiers detected
7 tiers
◀
1 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jul 1, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.2
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Nov 9, 2023
- Last updated
- Jan 6, 2026
- File size
- 104.3 MB
- Content rating
- 12+
- Version
- 1.6
- Languages
- English, French, German, Italian, Japanese, Korean +6 more
Hallmark+ trajectory
NJPW WORLD trajectory
FAQ
Which makes more money, Hallmark+ or NJPW WORLD? v
Hallmark+ earns about $78.8K per month, while NJPW WORLD earns about $3.3K. That is a 24.2× revenue gap (~$75.6K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $945.8K/year, NJPW WORLD ≈ $39.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or NJPW WORLD? v
Hallmark+ leads with about 1.3M estimated downloads vs 35K for NJPW WORLD - a 37.8× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. NJPW WORLD's App Store downloads are estimated from 692 ratings.
Are Hallmark+ and NJPW WORLD in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and NJPW WORLD offer? v
Hallmark+: IAP range 7 tiers detected. NJPW WORLD: IAP range 1 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; NJPW WORLD runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or NJPW WORLD? v
NJPW WORLD edges ahead with ★ 4.8 vs ★ 4.2 (gap of 0.6 stars). Rating volume: Hallmark+ 12K ratings, NJPW WORLD 692 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs NJPW WORLD revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.8K for Hallmark+ and $3.3K for NJPW WORLD are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or NJPW WORLD to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.