Hallmark+ vs Now Thats TV
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
Now Thats TV
Now Thats TV LLC
Google Play
$41.4K/mo
~$496.3K/yr · 731K installs
Revenue winner
Hallmark+ wins
+90% vs other
Installs winner
Hallmark+ wins
+78% vs other
MAU winner
Hallmark+ wins
+149% vs other
Rating winner
Hallmark+ wins
+19% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 2× more per month than Now Thats TV - $78.4K vs $41.4K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $14.11/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs Now Thats TV's ~731K - 1.8× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Now Thats TV
Monthly revenue (est.)?
$78.4K
◀
$41.4K
Annual revenue (est.)
$941.3K
◀
$496.3K
Lifetime installs (est.)
1.3M
◀
731K
Monthly active users (est.)?
364K
◀
146K
App Store rating
4.26★
◀
3.57★
Total ratings
12K
◀
3K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$14.11
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Mar 23, 2022
- Last updated
- Apr 22, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Hallmark+ trajectory
Now Thats TV trajectory
FAQ
Which makes more money, Hallmark+ or Now Thats TV? v
Hallmark+ earns about $78.4K per month, while Now Thats TV earns about $41.4K. That is a 1.9× revenue gap (~$37.1K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $941.3K/year, Now Thats TV ≈ $496.3K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Now Thats TV? v
Hallmark+ leads with about 1.3M estimated downloads vs 731K for Now Thats TV - a 1.8× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Now Thats TV reports 500,000+ installs on Google Play.
Are Hallmark+ and Now Thats TV in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Now Thats TV offer? v
Hallmark+: IAP range 7 tiers detected. Now Thats TV: IAP range $1.99 - $99.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Now Thats TV runs "Subscription (~$14.11/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Now Thats TV? v
Hallmark+ edges ahead with ★ 4.3 vs ★ 3.6 (gap of 0.7 stars). Rating volume: Hallmark+ 12K ratings, Now Thats TV 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Now Thats TV revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $41.4K for Now Thats TV are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Now Thats TV to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.