Hallmark+ vs Plus Chat
Hallmark+
Hallmark Labs, LLC
App Store
$78.8K/mo
~$945.6K/yr · 1.3M installs
VS
Plus Chat
CJ ENM Mnet Plus
Google Play
$27.7K/mo
~$331.9K/yr · 647K installs
Revenue winner
Hallmark+ wins
+185% vs other
Installs winner
Hallmark+ wins
+102% vs other
MAU winner
Hallmark+ wins
+201% vs other
Rating winner
Hallmark+ wins
+51% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 3× more per month than Plus Chat - $78.8K vs $27.7K.
- Premium pricing. Hallmark+ charges $7.99/mo vs Plus Chat's $5.71/mo - higher ARPU per converted user.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs Plus Chat's ~647K - 2.0× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Plus Chat
Monthly revenue (est.)?
$78.8K
◀
$27.7K
Annual revenue (est.)
$945.6K
◀
$331.9K
Lifetime installs (est.)
1.3M
◀
647K
Monthly active users (est.)?
366K
◀
122K
App Store rating
4.25★
◀
2.81★
Total ratings
12K
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
◀
$5.71
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jun 10, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Apr 29, 2023
- Last updated
- Jun 24, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 16.13.2
- Languages
- -
Hallmark+ trajectory
Plus Chat trajectory
FAQ
Which makes more money, Hallmark+ or Plus Chat? v
Hallmark+ earns about $78.8K per month, while Plus Chat earns about $27.7K. That is a 2.8× revenue gap (~$51.1K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $945.6K/year, Plus Chat ≈ $331.9K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Plus Chat? v
Hallmark+ leads with about 1.3M estimated downloads vs 647K for Plus Chat - a 2.0× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Plus Chat reports 500,000+ installs on Google Play.
Are Hallmark+ and Plus Chat in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Plus Chat offer? v
Hallmark+: IAP range 7 tiers detected. Plus Chat: IAP range $0.99 - $32.95 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Plus Chat runs "Subscription (~$5.71/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Plus Chat? v
Hallmark+ edges ahead with ★ 4.2 vs ★ 2.8 (gap of 1.4 stars). Rating volume: Hallmark+ 12K ratings, Plus Chat 34 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Plus Chat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.8K for Hallmark+ and $27.7K for Plus Chat are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Plus Chat to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.