Hallmark+ vs R-PLAY
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
R-PLAY
PLAX.Inc
App Store
$20/mo
~$246/yr · 450 installs
Revenue winner
Hallmark+ wins
+392090% vs other
Installs winner
Hallmark+ wins
+288613% vs other
MAU winner
Hallmark+ wins
+291740% vs other
Rating winner
Hallmark+ wins
+4% vs other
Why Hallmark+ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 3922× more per month than R-PLAY - $78.4K vs $20.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $29.99/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs R-PLAY's ~450 - 2887.1× the funnel top.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
R-PLAY
Monthly revenue (est.)?
$78.4K
◀
$20
Annual revenue (est.)
$941.3K
◀
$246
Lifetime installs (est.)
1.3M
◀
450
Monthly active users (est.)?
364K
◀
124.65
App Store rating
4.26★
◀
4.11★
Total ratings
12K
◀
9
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$29.99
IAP tiers detected
7 tiers
▶
10 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Sep 25, 2022
- Last updated
- May 8, 2026
- File size
- 128.7 MB
- Content rating
- 17+
- Version
- 4.3.7
- Languages
- English
Hallmark+ trajectory
R-PLAY trajectory
FAQ
Which makes more money, Hallmark+ or R-PLAY? v
Hallmark+ earns about $78.4K per month, while R-PLAY earns about $20. That is a 3921.9× revenue gap (~$78.4K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $941.3K/year, R-PLAY ≈ $246/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or R-PLAY? v
Hallmark+ leads with about 1.3M estimated downloads vs 450 for R-PLAY - a 2887.1× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. R-PLAY's App Store downloads are estimated from 9 ratings.
Are Hallmark+ and R-PLAY in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and R-PLAY offer? v
Hallmark+: IAP range 7 tiers detected. R-PLAY: IAP range 10 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; R-PLAY runs "Subscription (~$5.08/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or R-PLAY? v
Hallmark+ edges ahead with ★ 4.3 vs ★ 4.1 (gap of 0.1 stars). Rating volume: Hallmark+ 12K ratings, R-PLAY 9 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs R-PLAY revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $20 for R-PLAY are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or R-PLAY to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.