Hallmark+ vs RPLAY
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
RPLAY
PLAX.Inc
Google Play
$9.3K/mo
~$111.2K/yr · 139K installs
Revenue winner
Hallmark+ wins
+747% vs other
Installs winner
Hallmark+ wins
+838% vs other
MAU winner
Hallmark+ wins
+1359% vs other
Rating winner
Hallmark+ wins
+84% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 8× more per month than RPLAY - $78.4K vs $9.3K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $24.15/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs RPLAY's ~139K - 9.4× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
RPLAY
Monthly revenue (est.)?
$78.4K
◀
$9.3K
Annual revenue (est.)
$941.3K
◀
$111.2K
Lifetime installs (est.)
1.3M
◀
139K
Monthly active users (est.)?
364K
◀
25K
App Store rating
4.26★
◀
2.32★
Total ratings
12K
◀
946
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$24.15
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Sep 25, 2022
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 4.3.7
- Languages
- -
Hallmark+ trajectory
RPLAY trajectory
FAQ
Which makes more money, Hallmark+ or RPLAY? v
Hallmark+ earns about $78.4K per month, while RPLAY earns about $9.3K. That is a 8.5× revenue gap (~$69.2K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $941.3K/year, RPLAY ≈ $111.2K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or RPLAY? v
Hallmark+ leads with about 1.3M estimated downloads vs 139K for RPLAY - a 9.4× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. RPLAY reports 100,000+ installs on Google Play.
Are Hallmark+ and RPLAY in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and RPLAY offer? v
Hallmark+: IAP range 7 tiers detected. RPLAY: IAP range $3.89 - $149.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; RPLAY runs "Subscription (~$24.15/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or RPLAY? v
Hallmark+ edges ahead with ★ 4.3 vs ★ 2.3 (gap of 1.9 stars). Rating volume: Hallmark+ 12K ratings, RPLAY 13 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs RPLAY revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $9.3K for RPLAY are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or RPLAY to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.