Hallmark+ vs Shudder: Horror & Thrillers
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
Shudder: Horror & Thrillers
Digital Store LLC
Google Play
$155.7K/mo
~$1.87M/yr · 3.1M installs
Revenue winner
Shudder: Horror & Thrillers wins
+99% vs other
Installs winner
Shudder: Horror & Thrillers wins
+139% vs other
MAU winner
Shudder: Horror & Thrillers wins
+10% vs other
Rating winner
Hallmark+ wins
+33% vs other
Why Shudder: Horror & Thrillers is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Shudder: Horror & Thrillers earns roughly 2× more per month than Hallmark+ - $155.7K vs $78.4K.
- Premium pricing. Shudder: Horror & Thrillers charges $26.44/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. Shudder: Horror & Thrillers has ~3.1M lifetime installs vs Hallmark+'s ~1.3M - 2.4× the funnel top.
→ Find more apps with this revenue gap · Full Shudder: Horror & Thrillers report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Shudder: Horror & Thrillers
Monthly revenue (est.)?
$78.4K
▶
$155.7K
Annual revenue (est.)
$941.3K
▶
$1.87M
Lifetime installs (est.)
1.3M
▶
3.1M
Monthly active users (est.)?
364K
▶
400K
App Store rating
4.26★
◀
3.20★
Total ratings
12K
▶
17K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$26.44
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Jul 8, 2015
- Last updated
- Apr 3, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Hallmark+ trajectory
Shudder: Horror & Thrillers trajectory
FAQ
Which makes more money, Hallmark+ or Shudder: Horror & Thrillers? v
Shudder: Horror & Thrillers earns about $155.7K per month, while Hallmark+ earns about $78.4K. That is a 2.0× revenue gap (~$77.3K more per month for Shudder: Horror & Thrillers). Annual revenue: Hallmark+ ≈ $941.3K/year, Shudder: Horror & Thrillers ≈ $1.87M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Shudder: Horror & Thrillers? v
Shudder: Horror & Thrillers leads with about 3.1M estimated downloads vs 1.3M for Hallmark+ - a 2.4× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Shudder: Horror & Thrillers reports 1,000,000+ installs on Google Play.
Are Hallmark+ and Shudder: Horror & Thrillers in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Shudder: Horror & Thrillers offer? v
Hallmark+: IAP range 7 tiers detected. Shudder: Horror & Thrillers: IAP range $6.99 - $99.99 per item. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Shudder: Horror & Thrillers runs "Subscription (~$26.44/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Shudder: Horror & Thrillers? v
Hallmark+ edges ahead with ★ 4.3 vs ★ 3.2 (gap of 1.1 stars). Rating volume: Hallmark+ 12K ratings, Shudder: Horror & Thrillers 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Shudder: Horror & Thrillers revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $155.7K for Shudder: Horror & Thrillers are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Shudder: Horror & Thrillers to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.