Hallmark+ vs Side+
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
Side+
Sidemen Entertainment Limited
App Store
$44.5K/mo
~$533.7K/yr · 561K installs
Revenue winner
Hallmark+ wins
+76% vs other
Installs winner
Hallmark+ wins
+132% vs other
MAU winner
Hallmark+ wins
+121% vs other
Rating winner
Side+ wins
+16% vs other
Why Hallmark+ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Hallmark+ earns roughly 2× more per month than Side+ - $78.4K vs $44.5K.
- Aggressive pricing. Hallmark+ undercuts at $7.99/mo vs $9.99/mo - converts a higher % of free users.
- Bigger install base. Hallmark+ has ~1.3M lifetime installs vs Side+'s ~561K - 2.3× the funnel top.
- More monetization surfaces. Hallmark+ runs 7 IAP tiers vs 2 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Hallmark+ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
Side+
Monthly revenue (est.)?
$78.4K
◀
$44.5K
Annual revenue (est.)
$941.3K
◀
$533.7K
Lifetime installs (est.)
1.3M
◀
561K
Monthly active users (est.)?
364K
◀
165K
App Store rating
4.26★
▶
4.95★
Total ratings
12K
◀
7K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$9.99
IAP tiers detected
7 tiers
◀
2 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Oct 15, 2021
- Last updated
- Apr 8, 2026
- File size
- 49.9 MB
- Content rating
- 17+
- Version
- 10.200.1
- Languages
- English
Hallmark+ trajectory
Side+ trajectory
FAQ
Which makes more money, Hallmark+ or Side+? v
Hallmark+ earns about $78.4K per month, while Side+ earns about $44.5K. That is a 1.8× revenue gap (~$34.0K more per month for Hallmark+). Annual revenue: Hallmark+ ≈ $941.3K/year, Side+ ≈ $533.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or Side+? v
Hallmark+ leads with about 1.3M estimated downloads vs 561K for Side+ - a 2.3× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Side+'s App Store downloads are estimated from 7K ratings.
Are Hallmark+ and Side+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and Side+ offer? v
Hallmark+: IAP range 7 tiers detected. Side+: IAP range 2 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; Side+ runs "Subscription (~$8.33/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or Side+? v
Side+ edges ahead with ★ 4.9 vs ★ 4.3 (gap of 0.7 stars). Rating volume: Hallmark+ 12K ratings, Side+ 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs Side+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $44.5K for Side+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or Side+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.