Hallmark+ vs STARZ
Hallmark+
Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
VS
STARZ
Starz Entertainment, LLC
App Store
$1.94M/mo
~$23.34M/yr · 49.7M installs
Revenue winner
STARZ wins
+2379% vs other
Installs winner
STARZ wins
+3729% vs other
MAU winner
STARZ wins
+2895% vs other
Rating winner
STARZ wins
+13% vs other
Why STARZ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- STARZ earns roughly 25× more per month than Hallmark+ - $1.94M vs $78.4K.
- Premium pricing. STARZ charges $11.99/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. STARZ has ~49.7M lifetime installs vs Hallmark+'s ~1.3M - 38.3× the funnel top.
- Better app store reviews. STARZ sits at 4.81★ vs 4.26★ - store algorithms reward higher-rated apps with more impressions.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
STARZ
Monthly revenue (est.)?
$78.4K
▶
$1.94M
Annual revenue (est.)
$941.3K
▶
$23.34M
Lifetime installs (est.)
1.3M
▶
49.7M
Monthly active users (est.)?
364K
▶
10.9M
App Store rating
4.26★
▶
4.81★
Total ratings
12K
▶
332K
US grossing rank
-
▶
#80
Cheapest monthly sub
$7.99
▶
$11.99
IAP tiers detected
7 tiers
=
7 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Mar 18, 2026
- File size
- 69.1 MB
- Content rating
- 12+
- Version
- 8.154.1
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Oct 1, 2012
- Last updated
- May 5, 2026
- File size
- 53.2 MB
- Content rating
- 17+
- Version
- 8.16.0
- Languages
- English, Portuguese, Spanish
Hallmark+ trajectory
STARZ trajectory
FAQ
Which makes more money, Hallmark+ or STARZ? v
STARZ earns about $1.94M per month, while Hallmark+ earns about $78.4K. That is a 24.8× revenue gap (~$1.87M more per month for STARZ). Annual revenue: Hallmark+ ≈ $941.3K/year, STARZ ≈ $23.34M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or STARZ? v
STARZ leads with about 49.7M estimated downloads vs 1.3M for Hallmark+ - a 38.3× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. STARZ's App Store downloads are estimated from 332K ratings.
Are Hallmark+ and STARZ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and STARZ offer? v
Hallmark+: IAP range 7 tiers detected. STARZ: IAP range 7 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; STARZ runs "Subscription (~$5.83/mo) · calibrated by US grossing rank #80". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or STARZ? v
STARZ edges ahead with ★ 4.8 vs ★ 4.3 (gap of 0.6 stars). Rating volume: Hallmark+ 12K ratings, STARZ 332K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs STARZ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.4K for Hallmark+ and $1.94M for STARZ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or STARZ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.