Hallmark+ vs The Criterion Channel
Hallmark+
Hallmark Labs, LLC
App Store
$78.8K/mo
~$945.8K/yr · 1.3M installs
VS
The Criterion Channel
The Criterion Collection, Inc.
App Store
$150.2K/mo
~$1.80M/yr · 1.5M installs
Revenue winner
The Criterion Channel wins
+91% vs other
Installs winner
The Criterion Channel wins
+11% vs other
MAU winner
The Criterion Channel wins
+16% vs other
Rating winner
The Criterion Channel wins
+13% vs other
Why The Criterion Channel is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- The Criterion Channel earns roughly 2× more per month than Hallmark+ - $150.2K vs $78.8K.
- Premium pricing. The Criterion Channel charges $10.99/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
- Better app store reviews. The Criterion Channel sits at 4.78★ vs 4.25★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full The Criterion Channel report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Hallmark+
vs
The Criterion Channel
Monthly revenue (est.)?
$78.8K
▶
$150.2K
Annual revenue (est.)
$945.8K
▶
$1.80M
Lifetime installs (est.)
1.3M
▶
1.5M
Monthly active users (est.)?
366K
▶
423K
App Store rating
4.25★
▶
4.78★
Total ratings
12K
▶
13K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
▶
$10.99
IAP tiers detected
7 tiers
◀
1 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Oct 19, 2011
- Last updated
- Jul 1, 2026
- File size
- 70.4 MB
- Content rating
- 12+
- Version
- 8.161.2
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- Apr 8, 2019
- Last updated
- May 25, 2026
- File size
- 70.5 MB
- Content rating
- 12+
- Version
- 10.300.1
- Languages
- English
Hallmark+ trajectory
The Criterion Channel trajectory
FAQ
Which makes more money, Hallmark+ or The Criterion Channel? v
The Criterion Channel earns about $150.2K per month, while Hallmark+ earns about $78.8K. That is a 1.9× revenue gap (~$71.4K more per month for The Criterion Channel). Annual revenue: Hallmark+ ≈ $945.8K/year, The Criterion Channel ≈ $1.80M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Hallmark+ or The Criterion Channel? v
The Criterion Channel leads with about 1.5M estimated downloads vs 1.3M for Hallmark+ - a 1.1× gap. Hallmark+'s App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. The Criterion Channel's App Store downloads are estimated from 13K ratings.
Are Hallmark+ and The Criterion Channel in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Hallmark+ and The Criterion Channel offer? v
Hallmark+: IAP range 7 tiers detected. The Criterion Channel: IAP range 1 tiers detected. Hallmark+ runs a "Subscription (~$6.67/mo)" monetization model; The Criterion Channel runs "Subscription (~$10.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Hallmark+ or The Criterion Channel? v
The Criterion Channel edges ahead with ★ 4.8 vs ★ 4.2 (gap of 0.5 stars). Rating volume: Hallmark+ 12K ratings, The Criterion Channel 13K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Hallmark+ vs The Criterion Channel revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $78.8K for Hallmark+ and $150.2K for The Criterion Channel are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Hallmark+ or The Criterion Channel to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.