Happier vs Pinterest
Happier
Keyboard, LLC
App Store
$67/mo
~$804/yr · 3K installs
VS
Pinterest, Inc.
App Store
$911.5K/mo
~$10.94M/yr · 512.5M installs
Revenue winner
Pinterest wins
+1360328% vs other
Installs winner
Pinterest wins
+18302962% vs other
MAU winner
Pinterest wins
+1648825% vs other
Rating winner
Pinterest wins
+24% vs other
Why Pinterest is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Pinterest earns roughly 13604× more per month than Happier - $911.5K vs $67.
- Aggressive pricing. Pinterest undercuts at $5.79/mo vs $7.99/mo - converts a higher % of free users.
- Bigger install base. Pinterest has ~512.5M lifetime installs vs Happier's ~3K - 183030.6× the funnel top.
- Better app store reviews. Pinterest sits at 4.78★ vs 3.86★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Pinterest report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Happier
vs
Pinterest
Monthly revenue (est.)?
$67
▶
$911.5K
Annual revenue (est.)
$804
▶
$10.94M
Lifetime installs (est.)
3K
▶
512.5M
Monthly active users (est.)?
310.8
▶
5.1M
App Store rating
3.86★
▶
4.78★
Total ratings
56
▶
5.7M
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
◀
$5.79
IAP tiers detected
2 tiers
◀
1 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Nov 15, 2021
- Last updated
- Jun 27, 2026
- File size
- 92.4 MB
- Content rating
- 4+
- Version
- 1.14.2
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 28, 2011
- Last updated
- Jun 24, 2026
- File size
- 335.9 MB
- Content rating
- 12+
- Version
- 14.24
- Languages
- AF, Arabic, BN, Bulgarian, Croatian, Czech +32 more
Happier trajectory
Pinterest trajectory
FAQ
Which makes more money, Happier or Pinterest? v
Pinterest earns about $911.5K per month, while Happier earns about $67. That is a 13604.3× revenue gap (~$911.4K more per month for Pinterest). Annual revenue: Happier ≈ $804/year, Pinterest ≈ $10.94M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Happier or Pinterest? v
Pinterest leads with about 512.5M estimated downloads vs 3K for Happier - a 183030.6× gap. Happier's App Store downloads are estimated from 56 ratings × the standard 1:75 ratio. Pinterest's App Store downloads are estimated from 5.7M ratings.
Are Happier and Pinterest in the same App Store category and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Happier and Pinterest offer? v
Happier: IAP range 2 tiers detected. Pinterest: IAP range 1 tiers detected. Happier runs a "Subscription (~$6.67/mo)" monetization model; Pinterest runs "Subscription (~$5.79/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Happier or Pinterest? v
Pinterest edges ahead with ★ 4.8 vs ★ 3.9 (gap of 0.9 stars). Rating volume: Happier 56 ratings, Pinterest 5.7M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Happier vs Pinterest revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $67 for Happier and $911.5K for Pinterest are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Happier or Pinterest to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.