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Happier App Store Revenue Estimate

Keyboard, LLC · Lifestyle

The Happier app gives you the tools, tips, and insights to build a happier life-based on the research of happiness expert Gretchen Rubin. Apps that tell you what to do will never work for everyone. Happier is designed to help you figure ou…

App Store ★ 3.9 Free IAP 🔨 Clone 65
REV.NOW
Happier icon
Happier earns about
$67/month
range $20 – $167 · $804/year
Live data · refreshed every hour
Per Day
$2
$1 – $6
Per Week
$16
$5 – $39
Per Month
$67
$20 – $167
Per Year
$804
$241 – $2.0K
Lifetime
$2.0K
$603 – $5.0K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Happier

Auto-generated from this app's real revenue ($67/month · $804/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.67/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.9 - read /intelligence/reviews/ios/happier/ to mine the top complaints

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Happier is at $6.67/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Happier for 30 days - here's what I'd do differently"
  • "Why Happier costs $6.67/mo when ours costs $4.00"
  • "The lifestyle app Happier won't tell you these 3 things"

Monetization

Subscription (~$6.67/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
7
3K installs · 11.1% active · 2.3% pay
In-App Purchases 2
  • Monthly Monthly Subscription $7.99 /month
  • Annual Yearly Subscription $79.99 /year ~$6.67/mo
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.14.1
Released
Nov 15, 2021
Last Updated
May 5, 2026
File Size
91.7 MB
Required OS
15.1
Content Rating
4+
Category
Lifestyle
Price
Free
Currency
USD
Languages
English
Developer
Keyboard, LLC

What's new in v1.14.1

* NEW - Design your Summer

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$2
every day
  • ⏱️ Earns the price of a coffee in 193,480 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
3K
estimated from 56 ratings
Active Users (MAU est.)
310.8
11.1% of installs · default benchmark
Rating
3.86 ★
56 reviews
Monetization
Subscription (~$6.67/mo)

Rating Distribution

5★
31
4★
5
3★
8
2★
5
1★
7

Compare Happier or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Happier

How much money does Happier make on the App Store?
Happier has an estimated App Store revenue of $67 per month (~$804 per year, $2 per day) with a likely range of $20 to $167. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Happier get?
Apple does not publish exact App Store download counts. Using public ratings (56 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3K total iOS downloads for Happier - and roughly 311 monthly active users on iPhone and iPad.
Is Happier a top grossing iOS app and what is its App Store rank?
Happier is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Happier compares to other highest-grossing iPhone and iPad apps.
How is Happier App Store revenue estimated?
Rev.now estimates Happier App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Happier offer on iOS?
Happier offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Happier App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Happier side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Happier?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Happier. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.