Heads Up! vs Idol Company
Heads Up!
Warner Bros.
App Store
$2.25M/mo
~$27.00M/yr · 42.4M installs
VS
Idol Company
Larks Holding Hong Kong Limited
App Store
$39/mo
~$465/yr · 10K installs
Revenue winner
Heads Up! wins
+5768533% vs other
Installs winner
Heads Up! wins
+437866% vs other
MAU winner
Heads Up! wins
+337313% vs other
Rating winner
Heads Up! wins
+8% vs other
Why Heads Up! is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Heads Up! earns roughly 57686× more per month than Idol Company - $2.25M vs $39.
- Bigger install base. Heads Up! has ~42.4M lifetime installs vs Idol Company's ~10K - 4379.7× the funnel top.
- Better app store reviews. Heads Up! sits at 4.78★ vs 4.43★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Heads Up! report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Heads Up!
vs
Idol Company
Monthly revenue (est.)?
$2.25M
◀
$39
Annual revenue (est.)
$27.00M
◀
$465
Lifetime installs (est.)
42.4M
◀
10K
Monthly active users (est.)?
6.4M
◀
2K
App Store rating
4.78★
◀
4.43★
Total ratings
283K
◀
176
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
7 tiers
▶
10 tiers
- Category
- Games
- Price
- USD1.99
- Released
- May 2, 2013
- Last updated
- May 1, 2026
- File size
- 95.8 MB
- Content rating
- 12+
- Version
- 5.1.133
- Languages
- English
- Category
- Games
- Price
- Free
- Released
- Sep 4, 2025
- Last updated
- Mar 10, 2026
- File size
- 1.57 GB
- Content rating
- 17+
- Version
- 1.0.120
- Languages
- English
Heads Up! trajectory
Idol Company trajectory
FAQ
Which makes more money, Heads Up! or Idol Company? v
Heads Up! earns about $2.25M per month, while Idol Company earns about $39. That is a 57686.3× revenue gap (~$2.25M more per month for Heads Up!). Annual revenue: Heads Up! ≈ $27.00M/year, Idol Company ≈ $465/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Heads Up! or Idol Company? v
Heads Up! leads with about 42.4M estimated downloads vs 10K for Idol Company - a 4379.7× gap. Heads Up!'s App Store downloads are estimated from 283K ratings × the standard 1:75 ratio. Idol Company's App Store downloads are estimated from 176 ratings.
Are Heads Up! and Idol Company in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Heads Up! and Idol Company offer? v
Heads Up!: IAP range 7 tiers detected. Idol Company: IAP range 10 tiers detected. Heads Up! runs a "Paid app ($1.99)" monetization model; Idol Company runs "Free casual game · ad-supported (~$0.04/MAU)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Heads Up! or Idol Company? v
Heads Up! edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: Heads Up! 283K ratings, Idol Company 176 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Heads Up! vs Idol Company revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.25M for Heads Up! and $39 for Idol Company are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Heads Up! or Idol Company to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.