Heads Up! vs Township
Heads Up!
Warner Bros.
App Store
$2.29M/mo
~$27.44M/yr · 43.1M installs
VS
Township
Playrix
App Store
$8.56M/mo
~$102.66M/yr · 364.8M installs
Revenue winner
Township wins
+274% vs other
Installs winner
Township wins
+747% vs other
MAU winner
Township wins
+79% vs other
Rating winner
Heads Up! wins
+1% vs other
Why Township is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Township earns roughly 4× more per month than Heads Up! - $8.56M vs $2.29M.
- Subscription model. Township runs a $12.99/mo subscription that compounds; Heads Up! relies on one-shot IAP or ads.
- Bigger install base. Township has ~364.8M lifetime installs vs Heads Up!'s ~43.1M - 8.5× the funnel top.
- More monetization surfaces. Township runs 10 IAP tiers vs 7 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Township report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Heads Up!
vs
Township
Monthly revenue (est.)?
$2.29M
▶
$8.56M
Annual revenue (est.)
$27.44M
▶
$102.66M
Lifetime installs (est.)
43.1M
▶
364.8M
Monthly active users (est.)?
6.5M
▶
11.7M
App Store rating
4.78★
◀
4.75★
Total ratings
287K
▶
2.1M
US grossing rank
-
▶
#25
Cheapest monthly sub
No sub
▶
$12.99
IAP tiers detected
7 tiers
▶
10 tiers
- Category
- Games
- Price
- USD1.99
- Released
- May 2, 2013
- Last updated
- Jun 26, 2026
- File size
- 108.0 MB
- Content rating
- 12+
- Version
- 5.1.138
- Languages
- English
- Category
- Games
- Price
- Free
- Released
- Oct 24, 2013
- Last updated
- Jun 26, 2026
- File size
- 300.1 MB
- Content rating
- 12+
- Version
- 37.0.1
- Languages
- Arabic, Dutch, English, French, German, Indonesian +9 more
Heads Up! trajectory
Township trajectory
FAQ
Which makes more money, Heads Up! or Township? v
Township earns about $8.56M per month, while Heads Up! earns about $2.29M. That is a 3.7× revenue gap (~$6.27M more per month for Township). Annual revenue: Heads Up! ≈ $27.44M/year, Township ≈ $102.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Heads Up! or Township? v
Township leads with about 364.8M estimated downloads vs 43.1M for Heads Up! - a 8.5× gap. Heads Up!'s App Store downloads are estimated from 287K ratings × the standard 1:75 ratio. Township's App Store downloads are estimated from 2.1M ratings.
Are Heads Up! and Township in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Heads Up! and Township offer? v
Heads Up!: IAP range 7 tiers detected. Township: IAP range 10 tiers detected. Heads Up! runs a "Paid app ($1.99)" monetization model; Township runs "Free casual game · ads + tiny sub take (~$0.08/MAU) · calibrated by US grossing rank #25". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Heads Up! or Township? v
Heads Up! edges ahead with ★ 4.8 vs ★ 4.8 (gap of 0.0 stars). Rating volume: Heads Up! 287K ratings, Township 2.1M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Heads Up! vs Township revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.29M for Heads Up! and $8.56M for Township are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Heads Up! or Township to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.