iMemories vs Unfold: Reels & Story Maker

iMemories

iMemories
App Store
$48.2K/mo
~$578.1K/yr · 583K installs
VS

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner Unfold: Reels & Story Maker wins +4857% vs other
Installs winner Unfold: Reels & Story Maker wins +3975% vs other
MAU winner Unfold: Reels & Story Maker wins +2944% vs other
Rating winner iMemories wins +1% vs other

Why Unfold: Reels & Story Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Unfold: Reels & Story Maker earns roughly 50× more per month than iMemories - $2.39M vs $48.2K.
  2. Aggressive pricing. Unfold: Reels & Story Maker undercuts at $2.99/mo vs $7.99/mo - converts a higher % of free users.
  3. Bigger install base. Unfold: Reels & Story Maker has ~23.8M lifetime installs vs iMemories's ~583K - 40.8× the funnel top.
  4. More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 1 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

iMemories
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$48.2K
$2.39M
Annual revenue (est.)
$578.1K
$28.66M
Lifetime installs (est.)
583K
23.8M
Monthly active users (est.)?
187K
5.7M
App Store rating
4.89★
4.86★
Total ratings
7K
158K
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
$2.99
IAP tiers detected
1 tiers
10 tiers

iMemories

iMemories
App Store
Category
Photo & Video
Price
Free
Released
May 2, 2013
Last updated
Mar 5, 2026
File size
7.3 MB
Content rating
4+
Version
4.0.7
Languages
English
View full iMemories report →

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Jun 12, 2017
Last updated
Jun 22, 2026
File size
312.5 MB
Content rating
17+
Version
8.160.0
Languages
English, French, German, Indonesian, Italian, Japanese +5 more
View full Unfold: Reels & Story Maker report →

iMemories trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Unfold: Reels & Story Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, iMemories or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while iMemories earns about $48.2K. That is a 49.6× revenue gap (~$2.34M more per month for Unfold: Reels & Story Maker). Annual revenue: iMemories ≈ $578.1K/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, iMemories or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.8M estimated downloads vs 583K for iMemories - a 40.8× gap. iMemories's App Store downloads are estimated from 7K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are iMemories and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do iMemories and Unfold: Reels & Story Maker offer? v
iMemories: IAP range 1 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. iMemories runs a "Subscription (~$7.99/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, iMemories or Unfold: Reels & Story Maker? v
iMemories edges ahead with ★ 4.9 vs ★ 4.9 (gap of 0.0 stars). Rating volume: iMemories 7K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these iMemories vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $48.2K for iMemories and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare iMemories or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.