Impulse - Brain Training vs Pillow: Sleep Tracker
Impulse - Brain Training
GMRD Apps Limited
App Store
$715.3K/mo
~$8.58M/yr · 124.3M installs
VS
Pillow: Sleep Tracker
Neybox Digital Ltd.
App Store
$640.1K/mo
~$7.68M/yr · 10.5M installs
Revenue winner
Impulse - Brain Training wins
+12% vs other
Installs winner
Impulse - Brain Training wins
+1084% vs other
MAU winner
Impulse - Brain Training wins
+351% vs other
Rating winner
Impulse - Brain Training wins
+9% vs other
Why Impulse - Brain Training is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Impulse - Brain Training undercuts at $2.46/mo vs $9.99/mo - converts a higher % of free users.
- Bigger install base. Impulse - Brain Training has ~124.3M lifetime installs vs Pillow: Sleep Tracker's ~10.5M - 11.8× the funnel top.
- More monetization surfaces. Impulse - Brain Training runs 8 IAP tiers vs 4 - more chances to convert users at the right price.
- Better app store reviews. Impulse - Brain Training sits at 4.75★ vs 4.37★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Impulse - Brain Training report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Impulse - Brain Training
vs
Pillow: Sleep Tracker
Monthly revenue (est.)?
$715.3K
◀
$640.1K
Annual revenue (est.)
$8.58M
◀
$7.68M
Lifetime installs (est.)
124.3M
◀
10.5M
Monthly active users (est.)?
9.0M
◀
2.0M
App Store rating
4.75★
◀
4.37★
Total ratings
829K
◀
95K
US grossing rank
-
=
-
Cheapest monthly sub
$2.46
▶
$9.99
IAP tiers detected
8 tiers
◀
4 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Feb 20, 2019
- Last updated
- Apr 28, 2026
- File size
- 230.4 MB
- Content rating
- 4+
- Version
- 1.47.1
- Languages
- Arabic, Dutch, English, French, German, Hindi +16 more
- Category
- Health & Fitness
- Price
- Free
- Released
- May 22, 2014
- Last updated
- Apr 30, 2026
- File size
- 705.1 MB
- Content rating
- 12+
- Version
- 6.4.1
- Languages
- Czech, English, French, German, Italian, Japanese +8 more
Impulse - Brain Training trajectory
Pillow: Sleep Tracker trajectory
FAQ
Which makes more money, Impulse - Brain Training or Pillow: Sleep Tracker? v
Impulse - Brain Training earns about $715.3K per month, while Pillow: Sleep Tracker earns about $640.1K. That is a 1.1× revenue gap (~$75.1K more per month for Impulse - Brain Training). Annual revenue: Impulse - Brain Training ≈ $8.58M/year, Pillow: Sleep Tracker ≈ $7.68M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Impulse - Brain Training or Pillow: Sleep Tracker? v
Impulse - Brain Training leads with about 124.3M estimated downloads vs 10.5M for Pillow: Sleep Tracker - a 11.8× gap. Impulse - Brain Training's App Store downloads are estimated from 829K ratings × the standard 1:75 ratio. Pillow: Sleep Tracker's App Store downloads are estimated from 95K ratings.
Are Impulse - Brain Training and Pillow: Sleep Tracker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Impulse - Brain Training and Pillow: Sleep Tracker offer? v
Impulse - Brain Training: IAP range 8 tiers detected. Pillow: Sleep Tracker: IAP range 4 tiers detected. Impulse - Brain Training runs a "Subscription (~$2.46/mo)" monetization model; Pillow: Sleep Tracker runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Impulse - Brain Training or Pillow: Sleep Tracker? v
Impulse - Brain Training edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.4 stars). Rating volume: Impulse - Brain Training 829K ratings, Pillow: Sleep Tracker 95K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Impulse - Brain Training vs Pillow: Sleep Tracker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $715.3K for Impulse - Brain Training and $640.1K for Pillow: Sleep Tracker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Impulse - Brain Training or Pillow: Sleep Tracker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.