Insta360 vs Unfold: Reels & Story Maker
Insta360
Insta360
App Store
$54.0K/mo
~$648.1K/yr · 717K installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.63M/yr · 23.7M installs
Revenue winner
Unfold: Reels & Story Maker wins
+4318% vs other
Installs winner
Unfold: Reels & Story Maker wins
+3209% vs other
MAU winner
Unfold: Reels & Story Maker wins
+2443% vs other
Rating winner
Unfold: Reels & Story Maker wins
+9% vs other
Why Unfold: Reels & Story Maker is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Unfold: Reels & Story Maker earns roughly 44× more per month than Insta360 - $2.39M vs $54.0K.
- Bigger install base. Unfold: Reels & Story Maker has ~23.7M lifetime installs vs Insta360's ~717K - 33.1× the funnel top.
- More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 6 - more chances to convert users at the right price.
- Better app store reviews. Unfold: Reels & Story Maker sits at 4.86★ vs 4.47★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Insta360
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$54.0K
▶
$2.39M
Annual revenue (est.)
$648.1K
▶
$28.63M
Lifetime installs (est.)
717K
▶
23.7M
Monthly active users (est.)?
223K
▶
5.7M
App Store rating
4.47★
▶
4.86★
Total ratings
9K
▶
158K
US grossing rank
-
=
-
Cheapest monthly sub
$2.99
=
$2.99
IAP tiers detected
6 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 16, 2020
- Last updated
- May 8, 2026
- File size
- 2.59 GB
- Content rating
- 4+
- Version
- 2.24.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +8 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Apr 28, 2026
- File size
- 268.1 MB
- Content rating
- 17+
- Version
- 8.158.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Insta360 trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Insta360 or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while Insta360 earns about $54.0K. That is a 44.2× revenue gap (~$2.33M more per month for Unfold: Reels & Story Maker). Annual revenue: Insta360 ≈ $648.1K/year, Unfold: Reels & Story Maker ≈ $28.63M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Insta360 or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.7M estimated downloads vs 717K for Insta360 - a 33.1× gap. Insta360's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Insta360 and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Insta360 and Unfold: Reels & Story Maker offer? v
Insta360: IAP range 6 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Insta360 runs a "Subscription (~$7.50/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Insta360 or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.5 (gap of 0.4 stars). Rating volume: Insta360 9K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Insta360 vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $54.0K for Insta360 and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Insta360 or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.