Instagram vs NightCap Camera
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
NightCap Camera
RTD
App Store
$18.6K/mo
~$223.4K/yr · 234K installs
Revenue winner
Instagram wins
+65406% vs other
Installs winner
Instagram wins
+683236% vs other
MAU winner
Instagram wins
+54567% vs other
Rating winner
Instagram wins
+8% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 655× more per month than NightCap Camera - $12.20M vs $18.6K.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; NightCap Camera relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs NightCap Camera's ~234K - 6833.4× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 4.36★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
NightCap Camera
Monthly revenue (est.)?
$12.20M
◀
$18.6K
Annual revenue (est.)
$146.36M
◀
$223.4K
Lifetime installs (est.)
1.6B
◀
234K
Monthly active users (est.)?
25.5M
◀
47K
App Store rating
4.69★
◀
4.36★
Total ratings
29.0M
◀
3K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD2.99
- Released
- Dec 12, 2013
- Last updated
- Oct 6, 2022
- File size
- 6.4 MB
- Content rating
- 4+
- Version
- 9.9.1
- Languages
- English, French, German, Italian, Japanese, Korean +6 more
Instagram trajectory
NightCap Camera trajectory
FAQ
Which makes more money, Instagram or NightCap Camera? v
Instagram earns about $12.20M per month, while NightCap Camera earns about $18.6K. That is a 655.1× revenue gap (~$12.18M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, NightCap Camera ≈ $223.4K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or NightCap Camera? v
Instagram leads with about 1.6B estimated downloads vs 234K for NightCap Camera - a 6833.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. NightCap Camera's App Store downloads are estimated from 3K ratings.
Are Instagram and NightCap Camera in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and NightCap Camera offer? v
Instagram: IAP range 2 tiers detected. NightCap Camera: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; NightCap Camera runs "Paid app ($2.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or NightCap Camera? v
Instagram edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: Instagram 29.0M ratings, NightCap Camera 3K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs NightCap Camera revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $18.6K for NightCap Camera are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or NightCap Camera to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.