Instagram vs Snapchat
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
VS
Snapchat
Snap, Inc.
App Store
$60.39M/mo
~$724.71M/yr · 3.0B installs
Revenue winner
Snapchat wins
+392% vs other
Installs winner
Snapchat wins
+87% vs other
MAU winner
Snapchat wins
+3209% vs other
Rating winner
Instagram wins
+4% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 5× more per month than Instagram - $60.39M vs $12.27M.
- Aggressive pricing. Snapchat undercuts at $4.99/mo vs $14.99/mo - converts a higher % of free users.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs Instagram's ~1.6B - 1.9× the funnel top.
- More monetization surfaces. Snapchat runs 7 IAP tiers vs 2 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Snapchat
Monthly revenue (est.)?
$12.27M
▶
$60.39M
Annual revenue (est.)
$147.25M
▶
$724.71M
Lifetime installs (est.)
1.6B
▶
3.0B
Monthly active users (est.)?
25.7M
▶
850.0M
App Store rating
4.69★
◀
4.51★
Total ratings
29.2M
◀
5.8M
US grossing rank
-
▶
#6
Cheapest monthly sub
$14.99
◀
$4.99
IAP tiers detected
2 tiers
▶
7 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- Jun 17, 2026
- File size
- 361.9 MB
- Content rating
- 12+
- Version
- 14.11.0.47
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
Instagram trajectory
Snapchat trajectory
FAQ
Which makes more money, Instagram or Snapchat? v
Snapchat earns about $60.39M per month, while Instagram earns about $12.27M. That is a 4.9× revenue gap (~$48.12M more per month for Snapchat). Annual revenue: Instagram ≈ $147.25M/year, Snapchat ≈ $724.71M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Snapchat? v
Snapchat leads with about 3.0B estimated downloads vs 1.6B for Instagram - a 1.9× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Snapchat's App Store downloads are estimated from 5.8M ratings.
Are Instagram and Snapchat in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Snapchat offer? v
Instagram: IAP range 2 tiers detected. Snapchat: IAP range 7 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Snapchat runs "Subscription (~$4.99/mo) · calibrated by US grossing rank #6". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Snapchat? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.2M ratings, Snapchat 5.8M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Snapchat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.27M for Instagram and $60.39M for Snapchat are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Snapchat to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.