Invoice2go: Easy Invoice Maker vs SubTotal Invoice Maker

Invoice2go: Easy Invoice Maker

Invoice2go.com
App Store
$234.1K/mo
~$2.81M/yr · 6.1M installs
VS

SubTotal Invoice Maker

Timo Partl
Google Play
$207/mo
~$2.5K/yr · 12K installs
Revenue winner Invoice2go: Easy Invoice Maker wins +112986% vs other
Installs winner Invoice2go: Easy Invoice Maker wins +49368% vs other
MAU winner Invoice2go: Easy Invoice Maker wins +50214% vs other
Rating winner Invoice2go: Easy Invoice Maker wins +6% vs other

Why Invoice2go: Easy Invoice Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Invoice2go: Easy Invoice Maker earns roughly 1131× more per month than SubTotal Invoice Maker - $234.1K vs $207.
  2. Subscription model. Invoice2go: Easy Invoice Maker runs a $9.99/mo subscription that compounds; SubTotal Invoice Maker relies on one-shot IAP or ads.
  3. Bigger install base. Invoice2go: Easy Invoice Maker has ~6.1M lifetime installs vs SubTotal Invoice Maker's ~12K - 494.7× the funnel top.
  4. More monetization surfaces. Invoice2go: Easy Invoice Maker runs 7 IAP tiers vs 0 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Invoice2go: Easy Invoice Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Invoice2go: Easy Invoice Maker
vs
SubTotal Invoice Maker
Monthly revenue (est.)?
$234.1K
◀
$207
Annual revenue (est.)
$2.81M
◀
$2.5K
Lifetime installs (est.)
6.1M
◀
12K
Monthly active users (est.)?
723K
◀
1K
App Store rating
4.85★
◀
4.57★
Total ratings
55K
◀
162
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
No sub
IAP tiers detected
7 tiers
◀
0 tiers

Invoice2go: Easy Invoice Maker

Invoice2go.com
App Store
Category
Business
Price
Free
Released
Aug 7, 2012
Last updated
Oct 8, 2025
File size
179.7 MB
Content rating
4+
Version
11.168.0
Languages
Dutch, English, French, German, Italian, Spanish
View full Invoice2go: Easy Invoice Maker report →

SubTotal Invoice Maker

Timo Partl
Google Play
Category
Business
Price
Free
Released
Jun 6, 2021
Last updated
Jun 29, 2026
File size
-
Content rating
Everyone
Version
1.8.0
Languages
-
View full SubTotal Invoice Maker report →

Invoice2go: Easy Invoice Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

SubTotal Invoice Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Invoice2go: Easy Invoice Maker App Store page →SubTotal Invoice Maker Play Store page →

Related comparisons

Invoice2go Easy Invoice Maker iOS vs Linkedin Community Network AndroidInvoice2go Easy Invoice Maker iOS vs Giga Miner Bitcoin Miner Cloud AndroidInvoice2go Easy Invoice Maker iOS vs Microsoft Authenticator AndroidInvoice2go Easy Invoice Maker iOS vs Microsoft Teams AndroidInvoice2go Easy Invoice Maker iOS vs Indeed Job Search AndroidInvoice2go Easy Invoice Maker iOS vs Invoice Simple Invoice Maker Android

Compare another pair

FAQ

Which makes more money, Invoice2go: Easy Invoice Maker or SubTotal Invoice Maker? v
Invoice2go: Easy Invoice Maker earns about $234.1K per month, while SubTotal Invoice Maker earns about $207. That is a 1130.9× revenue gap (~$233.9K more per month for Invoice2go: Easy Invoice Maker). Annual revenue: Invoice2go: Easy Invoice Maker ≈ $2.81M/year, SubTotal Invoice Maker ≈ $2.5K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Invoice2go: Easy Invoice Maker or SubTotal Invoice Maker? v
Invoice2go: Easy Invoice Maker leads with about 6.1M estimated downloads vs 12K for SubTotal Invoice Maker - a 494.7× gap. Invoice2go: Easy Invoice Maker's App Store downloads are estimated from 55K ratings × the standard 1:75 ratio. SubTotal Invoice Maker reports 10,000+ installs on Google Play.
Are Invoice2go: Easy Invoice Maker and SubTotal Invoice Maker in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Invoice2go: Easy Invoice Maker and SubTotal Invoice Maker offer? v
Invoice2go: Easy Invoice Maker: IAP range 7 tiers detected. SubTotal Invoice Maker: IAP range $10.99 per item. Invoice2go: Easy Invoice Maker runs a "Subscription (~$9.99/mo)" monetization model; SubTotal Invoice Maker runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Invoice2go: Easy Invoice Maker or SubTotal Invoice Maker? v
Invoice2go: Easy Invoice Maker edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.3 stars). Rating volume: Invoice2go: Easy Invoice Maker 55K ratings, SubTotal Invoice Maker 7 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Invoice2go: Easy Invoice Maker vs SubTotal Invoice Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $234.1K for Invoice2go: Easy Invoice Maker and $207 for SubTotal Invoice Maker are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Invoice2go: Easy Invoice Maker or SubTotal Invoice Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.