Invoice2go: Easy Invoice Maker vs Wave: Small Business Software

Invoice2go: Easy Invoice Maker

Invoice2go.com
App Store
$234.2K/mo
~$2.81M/yr · 6.1M installs
VS

Wave: Small Business Software

Wave Financial Inc
App Store
$11.8K/mo
~$141.6K/yr · 527K installs
Revenue winner Invoice2go: Easy Invoice Maker wins +1885% vs other
Installs winner Invoice2go: Easy Invoice Maker wins +1053% vs other
MAU winner Invoice2go: Easy Invoice Maker wins +1093% vs other
Rating winner Invoice2go: Easy Invoice Maker wins +11% vs other

Why Invoice2go: Easy Invoice Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Invoice2go: Easy Invoice Maker earns roughly 20× more per month than Wave: Small Business Software - $234.2K vs $11.8K.
  2. Premium pricing. Invoice2go: Easy Invoice Maker charges $9.99/mo vs Wave: Small Business Software's $8.00/mo - higher ARPU per converted user.
  3. Bigger install base. Invoice2go: Easy Invoice Maker has ~6.1M lifetime installs vs Wave: Small Business Software's ~527K - 11.5× the funnel top.
  4. More monetization surfaces. Invoice2go: Easy Invoice Maker runs 7 IAP tiers vs 4 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Invoice2go: Easy Invoice Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Invoice2go: Easy Invoice Maker
vs
Wave: Small Business Software
Monthly revenue (est.)?
$234.2K
◀
$11.8K
Annual revenue (est.)
$2.81M
◀
$141.6K
Lifetime installs (est.)
6.1M
◀
527K
Monthly active users (est.)?
723K
◀
61K
App Store rating
4.85★
◀
4.38★
Total ratings
55K
◀
7K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
$8.00
IAP tiers detected
7 tiers
◀
4 tiers

Invoice2go: Easy Invoice Maker

Invoice2go.com
App Store
Category
Business
Price
Free
Released
Aug 7, 2012
Last updated
Oct 8, 2025
File size
179.7 MB
Content rating
4+
Version
11.168.0
Languages
Dutch, English, French, German, Italian, Spanish
View full Invoice2go: Easy Invoice Maker report →

Wave: Small Business Software

Wave Financial Inc
App Store
Category
Business
Price
Free
Released
Jun 19, 2014
Last updated
Jun 23, 2026
File size
118.2 MB
Content rating
17+
Version
4.18.0
Languages
English
View full Wave: Small Business Software report →

Invoice2go: Easy Invoice Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Wave: Small Business Software trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Invoice2go: Easy Invoice Maker App Store page →Wave: Small Business Software App Store page →

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FAQ

Which makes more money, Invoice2go: Easy Invoice Maker or Wave: Small Business Software? v
Invoice2go: Easy Invoice Maker earns about $234.2K per month, while Wave: Small Business Software earns about $11.8K. That is a 19.9× revenue gap (~$222.4K more per month for Invoice2go: Easy Invoice Maker). Annual revenue: Invoice2go: Easy Invoice Maker ≈ $2.81M/year, Wave: Small Business Software ≈ $141.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Invoice2go: Easy Invoice Maker or Wave: Small Business Software? v
Invoice2go: Easy Invoice Maker leads with about 6.1M estimated downloads vs 527K for Wave: Small Business Software - a 11.5× gap. Invoice2go: Easy Invoice Maker's App Store downloads are estimated from 55K ratings × the standard 1:75 ratio. Wave: Small Business Software's App Store downloads are estimated from 7K ratings.
Are Invoice2go: Easy Invoice Maker and Wave: Small Business Software in the same App Store category and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Invoice2go: Easy Invoice Maker and Wave: Small Business Software offer? v
Invoice2go: Easy Invoice Maker: IAP range 7 tiers detected. Wave: Small Business Software: IAP range 4 tiers detected. Invoice2go: Easy Invoice Maker runs a "Subscription (~$9.99/mo)" monetization model; Wave: Small Business Software runs "Subscription (~$6.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Invoice2go: Easy Invoice Maker or Wave: Small Business Software? v
Invoice2go: Easy Invoice Maker edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.5 stars). Rating volume: Invoice2go: Easy Invoice Maker 55K ratings, Wave: Small Business Software 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Invoice2go: Easy Invoice Maker vs Wave: Small Business Software revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $234.2K for Invoice2go: Easy Invoice Maker and $11.8K for Wave: Small Business Software are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Invoice2go: Easy Invoice Maker or Wave: Small Business Software to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.