Facetune: Photo & Video Editor vs ism: digital camera & filter

Facetune: Photo & Video Editor

Lightricks Ltd.
App Store
$4.10M/mo
~$49.22M/yr · 54.9M installs
VS

ism: digital camera & filter

MWM
App Store
$6.0K/mo
~$71.5K/yr · 700K installs
Revenue winner Facetune: Photo & Video Editor wins +68733% vs other
Installs winner Facetune: Photo & Video Editor wins +7748% vs other
MAU winner Facetune: Photo & Video Editor wins +3787% vs other
Rating winner ism: digital camera & filter wins +3% vs other

Why Facetune: Photo & Video Editor is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Facetune: Photo & Video Editor earns roughly 688× more per month than ism: digital camera & filter - $4.10M vs $6.0K.
  2. Premium pricing. Facetune: Photo & Video Editor charges $5.99/mo vs ism: digital camera & filter's $0.83/mo - higher ARPU per converted user.
  3. Bigger install base. Facetune: Photo & Video Editor has ~54.9M lifetime installs vs ism: digital camera & filter's ~700K - 78.5× the funnel top.
  4. Charts placement. Facetune: Photo & Video Editor ranks #42 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.

Find more apps with this revenue gap · Full Facetune: Photo & Video Editor report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Facetune: Photo & Video Editor
vs
ism: digital camera & filter
Monthly revenue (est.)?
$4.10M
$6.0K
Annual revenue (est.)
$49.22M
$71.5K
Lifetime installs (est.)
54.9M
700K
Monthly active users (est.)?
8.6M
222K
App Store rating
4.62★
4.74★
Total ratings
366K
9K
US grossing rank
#42
-
Cheapest monthly sub
$5.99
$0.83
IAP tiers detected
3 tiers
9 tiers

Facetune: Photo & Video Editor

Lightricks Ltd.
App Store
Category
Photo & Video
Price
Free
Released
Nov 24, 2016
Last updated
May 7, 2026
File size
428.0 MB
Content rating
12+
Version
26.10.1
Languages
Arabic, Bulgarian, Catalan, Croatian, Czech, Danish +26 more
View full Facetune: Photo & Video Editor report →

ism: digital camera & filter

MWM
App Store
Category
Photo & Video
Price
Free
Released
Nov 4, 2021
Last updated
May 5, 2026
File size
192.7 MB
Content rating
4+
Version
7.41.0
Languages
English
View full ism: digital camera & filter report →

Facetune: Photo & Video Editor trajectory

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ism: digital camera & filter trajectory

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FAQ

Which makes more money, Facetune: Photo & Video Editor or ism: digital camera & filter? v
Facetune: Photo & Video Editor earns about $4.10M per month, while ism: digital camera & filter earns about $6.0K. That is a 688.3× revenue gap (~$4.10M more per month for Facetune: Photo & Video Editor). Annual revenue: Facetune: Photo & Video Editor ≈ $49.22M/year, ism: digital camera & filter ≈ $71.5K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facetune: Photo & Video Editor or ism: digital camera & filter? v
Facetune: Photo & Video Editor leads with about 54.9M estimated downloads vs 700K for ism: digital camera & filter - a 78.5× gap. Facetune: Photo & Video Editor's App Store downloads are estimated from 366K ratings × the standard 1:75 ratio. ism: digital camera & filter's App Store downloads are estimated from 9K ratings.
Are Facetune: Photo & Video Editor and ism: digital camera & filter in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facetune: Photo & Video Editor and ism: digital camera & filter offer? v
Facetune: Photo & Video Editor: IAP range 3 tiers detected. ism: digital camera & filter: IAP range 9 tiers detected. Facetune: Photo & Video Editor runs a "Subscription (~$5.99/mo) · calibrated by US grossing rank #42" monetization model; ism: digital camera & filter runs "Subscription (~$0.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facetune: Photo & Video Editor or ism: digital camera & filter? v
ism: digital camera & filter edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Facetune: Photo & Video Editor 366K ratings, ism: digital camera & filter 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facetune: Photo & Video Editor vs ism: digital camera & filter revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $4.10M for Facetune: Photo & Video Editor and $6.0K for ism: digital camera & filter are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facetune: Photo & Video Editor or ism: digital camera & filter to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.