Lens: Translate & Image Search vs Mullvad VPN
Lens: Translate & Image Search
Macro Tap Apps Limited
App Store
$29.8K/mo
~$358.1K/yr · 1.3M installs
VS
Mullvad VPN
Mullvad VPN AB
App Store
$1.6K/mo
~$19.1K/yr · 111K installs
Revenue winner
Lens: Translate & Image Search wins
+1773% vs other
Installs winner
Lens: Translate & Image Search wins
+1091% vs other
MAU winner
Lens: Translate & Image Search wins
+1133% vs other
Rating winner
Lens: Translate & Image Search wins
+11% vs other
Why Lens: Translate & Image Search is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Lens: Translate & Image Search earns roughly 19× more per month than Mullvad VPN - $29.8K vs $1.6K.
- Subscription model. Lens: Translate & Image Search runs a $9.99/mo subscription that compounds; Mullvad VPN relies on one-shot IAP or ads.
- Bigger install base. Lens: Translate & Image Search has ~1.3M lifetime installs vs Mullvad VPN's ~111K - 11.9× the funnel top.
- More monetization surfaces. Lens: Translate & Image Search runs 9 IAP tiers vs 4 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Lens: Translate & Image Search report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Lens: Translate & Image Search
vs
Mullvad VPN
Monthly revenue (est.)?
$29.8K
◀
$1.6K
Annual revenue (est.)
$358.1K
◀
$19.1K
Lifetime installs (est.)
1.3M
◀
111K
Monthly active users (est.)?
155K
◀
13K
App Store rating
4.60★
◀
4.14★
Total ratings
12K
◀
1K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
No sub
IAP tiers detected
9 tiers
◀
4 tiers
- Category
- Utilities
- Price
- Free
- Released
- Oct 1, 2021
- Last updated
- Jun 16, 2026
- File size
- 153.0 MB
- Content rating
- 4+
- Version
- 3.1.13
- Languages
- Arabic, Catalan, Croatian, Czech, Danish, Dutch +18 more
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Jun 26, 2026
- File size
- 46.8 MB
- Content rating
- 4+
- Version
- 2026.3
- Languages
- MY, Danish, Dutch, English, Finnish, French +15 more
Lens: Translate & Image Search trajectory
Mullvad VPN trajectory
FAQ
Which makes more money, Lens: Translate & Image Search or Mullvad VPN? v
Lens: Translate & Image Search earns about $29.8K per month, while Mullvad VPN earns about $1.6K. That is a 18.7× revenue gap (~$28.2K more per month for Lens: Translate & Image Search). Annual revenue: Lens: Translate & Image Search ≈ $358.1K/year, Mullvad VPN ≈ $19.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Lens: Translate & Image Search or Mullvad VPN? v
Lens: Translate & Image Search leads with about 1.3M estimated downloads vs 111K for Mullvad VPN - a 11.9× gap. Lens: Translate & Image Search's App Store downloads are estimated from 12K ratings × the standard 1:75 ratio. Mullvad VPN's App Store downloads are estimated from 1K ratings.
Are Lens: Translate & Image Search and Mullvad VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Lens: Translate & Image Search and Mullvad VPN offer? v
Lens: Translate & Image Search: IAP range 9 tiers detected. Mullvad VPN: IAP range 4 tiers detected. Lens: Translate & Image Search runs a "Subscription (~$5.95/mo)" monetization model; Mullvad VPN runs "Free + one-time IAP (4 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Lens: Translate & Image Search or Mullvad VPN? v
Lens: Translate & Image Search edges ahead with ★ 4.6 vs ★ 4.1 (gap of 0.5 stars). Rating volume: Lens: Translate & Image Search 12K ratings, Mullvad VPN 1K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Lens: Translate & Image Search vs Mullvad VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $29.8K for Lens: Translate & Image Search and $1.6K for Mullvad VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Lens: Translate & Image Search or Mullvad VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.