LifeLock Identity by Norton vs Wise: International Transfers
LifeLock Identity by Norton
NortonMobile
Google Play
$624.6K/mo
~$7.50M/yr · 6.4M installs
VS
Wise: International Transfers
Wise Payments Ltd.
Google Play
$800.5K/mo
~$9.61M/yr · 49.8M installs
Revenue winner
Wise: International Transfers wins
+28% vs other
Installs winner
Wise: International Transfers wins
+676% vs other
MAU winner
Wise: International Transfers wins
+375% vs other
Rating winner
Wise: International Transfers wins
+10% vs other
Why Wise: International Transfers is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Wise: International Transfers undercuts at $10.00/mo vs $59.16/mo - converts a higher % of free users.
- Bigger install base. Wise: International Transfers has ~49.8M lifetime installs vs LifeLock Identity by Norton's ~6.4M - 7.8× the funnel top.
- Better app store reviews. Wise: International Transfers sits at 4.78★ vs 4.37★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Wise: International Transfers report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
LifeLock Identity by Norton
vs
Wise: International Transfers
Monthly revenue (est.)?
$624.6K
▶
$800.5K
Annual revenue (est.)
$7.50M
▶
$9.61M
Lifetime installs (est.)
6.4M
▶
49.8M
Monthly active users (est.)?
314K
▶
1.5M
App Store rating
4.37★
▶
4.78★
Total ratings
43K
▶
1.8M
US grossing rank
-
=
-
Cheapest monthly sub
$59.16
◀
$10.00
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Nov 26, 2018
- Last updated
- Apr 29, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 3.4
- Languages
- -
- Category
- Finance
- Price
- Free
- Released
- Mar 24, 2014
- Last updated
- May 6, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 9.24.1
- Languages
- -
LifeLock Identity by Norton trajectory
Wise: International Transfers trajectory
FAQ
Which makes more money, LifeLock Identity by Norton or Wise: International Transfers? v
Wise: International Transfers earns about $800.5K per month, while LifeLock Identity by Norton earns about $624.6K. That is a 1.3× revenue gap (~$176.0K more per month for Wise: International Transfers). Annual revenue: LifeLock Identity by Norton ≈ $7.50M/year, Wise: International Transfers ≈ $9.61M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, LifeLock Identity by Norton or Wise: International Transfers? v
Wise: International Transfers leads with about 49.8M estimated downloads vs 6.4M for LifeLock Identity by Norton - a 7.8× gap. LifeLock Identity by Norton reports 5,000,000+ installs on Google Play. Wise: International Transfers reports 10,000,000+ installs on Google Play.
Are LifeLock Identity by Norton and Wise: International Transfers in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do LifeLock Identity by Norton and Wise: International Transfers offer? v
LifeLock Identity by Norton: IAP range $10.00 - $349.99 per item. Wise: International Transfers: no IAP detected on the public listing. LifeLock Identity by Norton runs a "Subscription (~$59.16/mo, security)" monetization model; Wise: International Transfers runs "Subscription (~$10.00/mo, security)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, LifeLock Identity by Norton or Wise: International Transfers? v
Wise: International Transfers edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: LifeLock Identity by Norton 13K ratings, Wise: International Transfers 17K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these LifeLock Identity by Norton vs Wise: International Transfers revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $624.6K for LifeLock Identity by Norton and $800.5K for Wise: International Transfers are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare LifeLock Identity by Norton or Wise: International Transfers to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.