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Wise: International Transfers Play Store Revenue Estimate

Wise Payments Ltd. · Finance

16 million+ customers send, receive, spend and grow their money internationally with Wise. It’s the fast, simple way to move money in 145+countries and 45+ currencies. Products available depend on where you live. Check wise.com or download …

Google Play ★ 4.8 Free 🎯 Opportunity 47 🔨 Clone 5
REV.NOW
Wise: International Transfers icon
Wise: International Transfers earns about
$799.9K/month
range $440.0K – $1.16M · $9.60M/year
Live data · refreshed every hour
Per Day
$26.7K
$14.7K – $38.7K
Per Week
$186.6K
$102.7K – $270.6K
Per Month
$799.9K
$440.0K – $1.16M
Per Year
$9.60M
$5.28M – $13.92M
Lifetime
$24.00M
$13.20M – $34.80M
Brand revenue ✓ Verified filing

Wise - full brand revenue

Annual brand revenue (2024)
$1.6B/year
Cross-border Payments · Wise annual report
App Store / Play Store share
1%
≈ $10M/year of in-app revenue
Off-store revenue (everything else)
$1.6B/year
99% of total brand revenue

Wise earns about $1.6B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Wise: International Transfers

Auto-generated from this app's real revenue ($799.9K/month · $9.60M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$10.00/mo) - proven monetization

⚡ Improve / fix

  • subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Wise: International Transfers is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Wise: International Transfers for 30 days - here's what I'd do differently"
  • "Why Wise: International Transfers costs $10.00/mo when ours costs $6.00"
  • "The finance app Wise: International Transfers won't tell you these 3 things"

Monetization

Subscription (~$10.00/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
58K
49.7M installs · 3% active · 3.9% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $10.00/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
9.24.1
Released
Mar 24, 2014
Last Updated
May 6, 2026
Required OS
7.0
Content Rating
Everyone
Category
Finance
Price
Free
Currency
USD
Developer
Wise Payments Ltd.

What's new in v9.24.1

We fixed bugs and made minor improvements.
Happy sending, spending, and saving!

Fun Numbers - share these

$0
every second
$19
every minute
$1.1K
every hour
$26.7K
every day
  • ☕ Buys 5K $5 coffees every day
  • 👨‍💻 Pays for 53 senior engineer salaries per year
  • 🚗 Earns enough for 229 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 16 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
49.7M
Reported: 10,000,000+
Active Users (MAU est.)
1.5M
3% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
4.78 ★
17K reviews
Monetization
Subscription (~$10.00/mo, security)

Rating Distribution

5★
1.6M
4★
111K
3★
27K
2★
13K
1★
49K

Compare Wise: International Transfers or explore similar apps

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Frequently Asked About Wise: International Transfers

How much money does Wise: International Transfers make on Google Play?
Wise: International Transfers has an estimated Play Store revenue of $799.9K per month (~$9.60M per year, $26.7K per day) with a likely range of $440.0K to $1.16M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Wise: International Transfers get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Wise: International Transfers reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 49.7M total downloads and 1.5M monthly active users on Android.
Is Wise: International Transfers a top grossing Android app and what is its Play Store rank?
Wise: International Transfers is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Wise: International Transfers Play Store revenue estimated?
Rev.now estimates Wise: International Transfers Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Wise: International Transfers offer on Android?
Wise: International Transfers currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Wise: International Transfers Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Wise: International Transfers side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Wise: International Transfers?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Wise: International Transfers. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.