Memrise Easy Language Learning vs Official DVSA Theory Test Kit

Memrise Easy Language Learning

Memrise Limited
App Store
$3.72M/mo
~$44.67M/yr · 32.3M installs
VS

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
$455/mo
~$5.5K/yr · 3K installs
Revenue winner Memrise Easy Language Learning wins +818116% vs other
Installs winner Memrise Easy Language Learning wins +1133779% vs other
MAU winner Memrise Easy Language Learning wins +1863405% vs other
Rating winner Memrise Easy Language Learning wins +10% vs other

Why Memrise Easy Language Learning is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Memrise Easy Language Learning earns roughly 8182× more per month than Official DVSA Theory Test Kit - $3.72M vs $455.
  2. Aggressive pricing. Memrise Easy Language Learning undercuts at $14.00/mo vs $21.68/mo - converts a higher % of free users.
  3. Bigger install base. Memrise Easy Language Learning has ~32.3M lifetime installs vs Official DVSA Theory Test Kit's ~3K - 11338.8× the funnel top.
  4. Better app store reviews. Memrise Easy Language Learning sits at 4.78★ vs 4.35★ - store algorithms reward higher-rated apps with more impressions.

→ Find more apps with this revenue gap · Full Memrise Easy Language Learning report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Memrise Easy Language Learning
vs
Official DVSA Theory Test Kit
Monthly revenue (est.)?
$3.72M
◀
$455
Annual revenue (est.)
$44.67M
◀
$5.5K
Lifetime installs (est.)
32.3M
◀
3K
Monthly active users (est.)?
6.1M
◀
327.75
App Store rating
4.78★
◀
4.35★
Total ratings
215K
◀
57
US grossing rank
-
=
-
Cheapest monthly sub
$14.00
▶
$21.68
IAP tiers detected
0 tiers
▶
2 tiers

Memrise Easy Language Learning

Memrise Limited
App Store
Category
Education
Price
Free
Released
May 20, 2013
Last updated
Jun 26, 2026
File size
241.9 MB
Content rating
4+
Version
2026.6.22
Languages
Arabic, Danish, Dutch, English, French, German +17 more
View full Memrise Easy Language Learning report →

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Sep 20, 2011
Last updated
Apr 23, 2026
File size
1.16 GB
Content rating
4+
Version
6.13.1
Languages
English
View full Official DVSA Theory Test Kit report →

Memrise Easy Language Learning trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Official DVSA Theory Test Kit trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Related app pages

Memrise Easy Language Learning App Store page →Official DVSA Theory Test Kit App Store page →

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FAQ

Which makes more money, Memrise Easy Language Learning or Official DVSA Theory Test Kit? v
Memrise Easy Language Learning earns about $3.72M per month, while Official DVSA Theory Test Kit earns about $455. That is a 8182.2× revenue gap (~$3.72M more per month for Memrise Easy Language Learning). Annual revenue: Memrise Easy Language Learning ≈ $44.67M/year, Official DVSA Theory Test Kit ≈ $5.5K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Memrise Easy Language Learning or Official DVSA Theory Test Kit? v
Memrise Easy Language Learning leads with about 32.3M estimated downloads vs 3K for Official DVSA Theory Test Kit - a 11338.8× gap. Memrise Easy Language Learning's App Store downloads are estimated from 215K ratings × the standard 1:75 ratio. Official DVSA Theory Test Kit's App Store downloads are estimated from 57 ratings.
Are Memrise Easy Language Learning and Official DVSA Theory Test Kit in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Memrise Easy Language Learning and Official DVSA Theory Test Kit offer? v
Memrise Easy Language Learning: no IAP detected on the public listing. Official DVSA Theory Test Kit: IAP range 2 tiers detected. Memrise Easy Language Learning runs a "Subscription (~$14.00/mo, language)" monetization model; Official DVSA Theory Test Kit runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Memrise Easy Language Learning or Official DVSA Theory Test Kit? v
Memrise Easy Language Learning edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: Memrise Easy Language Learning 215K ratings, Official DVSA Theory Test Kit 57 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Memrise Easy Language Learning vs Official DVSA Theory Test Kit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.72M for Memrise Easy Language Learning and $455 for Official DVSA Theory Test Kit are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Memrise Easy Language Learning or Official DVSA Theory Test Kit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.