Memrise Easy Language Learning vs Official Life in the UK Test

Memrise Easy Language Learning

Memrise Limited
App Store
$1.70M/mo
~$20.34M/yr · 32.2M installs
VS

Official Life in the UK Test

TSO (The Stationery Office)
App Store
$80/mo
~$958/yr · 500 installs
Revenue winner Memrise Easy Language Learning wins +2119141% vs other
Installs winner Memrise Easy Language Learning wins +6430460% vs other
MAU winner Memrise Easy Language Learning wins +17493789% vs other
Rating winner Memrise Easy Language Learning wins +181% vs other

Why Memrise Easy Language Learning is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Memrise Easy Language Learning earns roughly 21192× more per month than Official Life in the UK Test - $1.70M vs $80.
  2. Premium pricing. Memrise Easy Language Learning charges $24.99/mo vs Official Life in the UK Test's $9.99/mo - higher ARPU per converted user.
  3. Bigger install base. Memrise Easy Language Learning has ~32.2M lifetime installs vs Official Life in the UK Test's ~500 - 64305.6× the funnel top.
  4. More monetization surfaces. Memrise Easy Language Learning runs 7 IAP tiers vs 1 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Memrise Easy Language Learning report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Memrise Easy Language Learning
vs
Official Life in the UK Test
Monthly revenue (est.)?
$1.70M
◀
$80
Annual revenue (est.)
$20.34M
◀
$958
Lifetime installs (est.)
32.2M
◀
500
Monthly active users (est.)?
8.1M
◀
46.5
App Store rating
4.78★
◀
1.70★
Total ratings
214K
◀
10
US grossing rank
-
=
-
Cheapest monthly sub
$24.99
◀
$9.99
IAP tiers detected
7 tiers
◀
1 tiers

Memrise Easy Language Learning

Memrise Limited
App Store
Category
Education
Price
Free
Released
May 20, 2013
Last updated
Apr 28, 2026
File size
238.3 MB
Content rating
4+
Version
2026.4.23
Languages
Arabic, Danish, Dutch, English, French, German +17 more
View full Memrise Easy Language Learning report →

Official Life in the UK Test

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Apr 12, 2013
Last updated
Feb 8, 2026
File size
149.8 MB
Content rating
4+
Version
2.9.2
Languages
English
View full Official Life in the UK Test report →

Memrise Easy Language Learning trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Official Life in the UK Test trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Related app pages

Memrise Easy Language Learning App Store page →Official Life in the UK Test App Store page →

Related comparisons

Memrise Easy Language Learning iOS vs Official Dvsa Theory Test Kit iOSCitb Op Spec Hs E Test iOS vs Memrise Easy Language Learning iOSDriving Theory Test 4 in 1 Kit iOS vs Memrise Easy Language Learning iOSCitb Map Hs E Test V10 iOS vs Memrise Easy Language Learning iOSAnkimobile Flashcards iOS vs Memrise Easy Language Learning iOSMemrise Easy Language Learning iOS vs The Official Dvsa Highway Code iOS

Compare another pair

FAQ

Which makes more money, Memrise Easy Language Learning or Official Life in the UK Test? v
Memrise Easy Language Learning earns about $1.70M per month, while Official Life in the UK Test earns about $80. That is a 21192.4× revenue gap (~$1.70M more per month for Memrise Easy Language Learning). Annual revenue: Memrise Easy Language Learning ≈ $20.34M/year, Official Life in the UK Test ≈ $958/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Memrise Easy Language Learning or Official Life in the UK Test? v
Memrise Easy Language Learning leads with about 32.2M estimated downloads vs 500 for Official Life in the UK Test - a 64305.6× gap. Memrise Easy Language Learning's App Store downloads are estimated from 214K ratings × the standard 1:75 ratio. Official Life in the UK Test's App Store downloads are estimated from 10 ratings.
Are Memrise Easy Language Learning and Official Life in the UK Test in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Memrise Easy Language Learning and Official Life in the UK Test offer? v
Memrise Easy Language Learning: IAP range 7 tiers detected. Official Life in the UK Test: IAP range 1 tiers detected. Memrise Easy Language Learning runs a "Subscription (~$5.17/mo, language)" monetization model; Official Life in the UK Test runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Memrise Easy Language Learning or Official Life in the UK Test? v
Memrise Easy Language Learning edges ahead with ★ 4.8 vs ★ 1.7 (gap of 3.1 stars). Rating volume: Memrise Easy Language Learning 214K ratings, Official Life in the UK Test 10 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Memrise Easy Language Learning vs Official Life in the UK Test revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.70M for Memrise Easy Language Learning and $80 for Official Life in the UK Test are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Memrise Easy Language Learning or Official Life in the UK Test to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.