Lords Mobile: Kingdom Wars vs Merge Magic!
Lords Mobile: Kingdom Wars
IGG SINGAPORE PTE. LTD.
App Store
$828.1K/mo
~$9.94M/yr · 23.6M installs
VS
Merge Magic!
Gram Games
App Store
$40.0K/mo
~$480.0K/yr · 10.0M installs
Revenue winner
Lords Mobile: Kingdom Wars wins
+1970% vs other
Installs winner
Lords Mobile: Kingdom Wars wins
+136% vs other
MAU winner
Lords Mobile: Kingdom Wars wins
+71% vs other
Rating winner
Merge Magic! wins
+8% vs other
Why Lords Mobile: Kingdom Wars is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Lords Mobile: Kingdom Wars earns roughly 21× more per month than Merge Magic! - $828.1K vs $40.0K.
- Subscription model. Lords Mobile: Kingdom Wars runs a $9.99/mo subscription that compounds; Merge Magic! relies on one-shot IAP or ads.
- Bigger install base. Lords Mobile: Kingdom Wars has ~23.6M lifetime installs vs Merge Magic!'s ~10.0M - 2.4× the funnel top.
- More monetization surfaces. Lords Mobile: Kingdom Wars runs 10 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Lords Mobile: Kingdom Wars report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Lords Mobile: Kingdom Wars
vs
Merge Magic!
Monthly revenue (est.)?
$828.1K
◀
$40.0K
Annual revenue (est.)
$9.94M
◀
$480.0K
Lifetime installs (est.)
23.6M
◀
10.0M
Monthly active users (est.)?
3.4M
◀
2.0M
App Store rating
4.39★
▶
4.76★
Total ratings
157K
◀
91K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
◀
No sub
IAP tiers detected
10 tiers
◀
0 tiers
- Category
- Games
- Price
- Free
- Released
- Mar 31, 2016
- Last updated
- Jul 1, 2026
- File size
- 2.05 GB
- Content rating
- 9+
- Version
- 2.197
- Languages
- Arabic, English, French, German, Indonesian, Italian +13 more
- Category
- Games
- Price
- Free
- Released
- Sep 17, 2019
- Last updated
- Jul 1, 2026
- File size
- 358.8 MB
- Content rating
- 9+
- Version
- 10.1.0
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +22 more
Lords Mobile: Kingdom Wars trajectory
Merge Magic! trajectory
FAQ
Which makes more money, Lords Mobile: Kingdom Wars or Merge Magic!? v
Lords Mobile: Kingdom Wars earns about $828.1K per month, while Merge Magic! earns about $40.0K. That is a 20.7× revenue gap (~$788.1K more per month for Lords Mobile: Kingdom Wars). Annual revenue: Lords Mobile: Kingdom Wars ≈ $9.94M/year, Merge Magic! ≈ $480.0K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Lords Mobile: Kingdom Wars or Merge Magic!? v
Lords Mobile: Kingdom Wars leads with about 23.6M estimated downloads vs 10.0M for Merge Magic! - a 2.4× gap. Lords Mobile: Kingdom Wars's App Store downloads are estimated from 157K ratings × the standard 1:75 ratio. Merge Magic!'s App Store downloads are estimated from 91K ratings.
Are Lords Mobile: Kingdom Wars and Merge Magic! in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Lords Mobile: Kingdom Wars and Merge Magic! offer? v
Lords Mobile: Kingdom Wars: IAP range 10 tiers detected. Merge Magic!: no IAP detected on the public listing. Lords Mobile: Kingdom Wars runs a "Free game · IAP-driven (10 packs, ~$0.30/MAU)" monetization model; Merge Magic! runs "Free casual game · ad-supported (~$0.04/MAU)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Lords Mobile: Kingdom Wars or Merge Magic!? v
Merge Magic! edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.4 stars). Rating volume: Lords Mobile: Kingdom Wars 157K ratings, Merge Magic! 91K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Lords Mobile: Kingdom Wars vs Merge Magic! revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $828.1K for Lords Mobile: Kingdom Wars and $40.0K for Merge Magic! are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Lords Mobile: Kingdom Wars or Merge Magic! to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.