Micro Learning - SmartyMe vs Official DVSA Theory Test Kit

Micro Learning - SmartyMe

ApexTech Ltd
App Store
$81.3K/mo
~$976.1K/yr · 3.9M installs
VS

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
$439/mo
~$5.3K/yr · 3K installs
Revenue winner Micro Learning - SmartyMe wins +18429% vs other
Installs winner Micro Learning - SmartyMe wins +141764% vs other
MAU winner Micro Learning - SmartyMe wins +144231% vs other
Rating winner Micro Learning - SmartyMe wins +5% vs other

Why Micro Learning - SmartyMe is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Micro Learning - SmartyMe earns roughly 185× more per month than Official DVSA Theory Test Kit - $81.3K vs $439.
  2. Aggressive pricing. Micro Learning - SmartyMe undercuts at $9.99/mo vs $21.68/mo - converts a higher % of free users.
  3. Bigger install base. Micro Learning - SmartyMe has ~3.9M lifetime installs vs Official DVSA Theory Test Kit's ~3K - 1418.6× the funnel top.
  4. More monetization surfaces. Micro Learning - SmartyMe runs 9 IAP tiers vs 2 - more chances to convert users at the right price.

→ Find more apps with this revenue gap · Full Micro Learning - SmartyMe report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Micro Learning - SmartyMe
vs
Official DVSA Theory Test Kit
Monthly revenue (est.)?
$81.3K
◀
$439
Annual revenue (est.)
$976.1K
◀
$5.3K
Lifetime installs (est.)
3.9M
◀
3K
Monthly active users (est.)?
456K
◀
316.25
App Store rating
4.60★
◀
4.38★
Total ratings
35K
◀
55
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$21.68
IAP tiers detected
9 tiers
◀
2 tiers

Micro Learning - SmartyMe

ApexTech Ltd
App Store
Category
Education
Price
Free
Released
Nov 9, 2024
Last updated
Apr 30, 2026
File size
91.7 MB
Content rating
17+
Version
2.28.1
Languages
English
View full Micro Learning - SmartyMe report →

Official DVSA Theory Test Kit

TSO (The Stationery Office)
App Store
Category
Education
Price
USD5.99
Released
Sep 20, 2011
Last updated
Apr 23, 2026
File size
1.16 GB
Content rating
4+
Version
6.13.1
Languages
English
View full Official DVSA Theory Test Kit report →

Micro Learning - SmartyMe trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Official DVSA Theory Test Kit trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Related app pages

Micro Learning - SmartyMe App Store page →Official DVSA Theory Test Kit App Store page →

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FAQ

Which makes more money, Micro Learning - SmartyMe or Official DVSA Theory Test Kit? v
Micro Learning - SmartyMe earns about $81.3K per month, while Official DVSA Theory Test Kit earns about $439. That is a 185.3× revenue gap (~$80.9K more per month for Micro Learning - SmartyMe). Annual revenue: Micro Learning - SmartyMe ≈ $976.1K/year, Official DVSA Theory Test Kit ≈ $5.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Micro Learning - SmartyMe or Official DVSA Theory Test Kit? v
Micro Learning - SmartyMe leads with about 3.9M estimated downloads vs 3K for Official DVSA Theory Test Kit - a 1418.6× gap. Micro Learning - SmartyMe's App Store downloads are estimated from 35K ratings × the standard 1:75 ratio. Official DVSA Theory Test Kit's App Store downloads are estimated from 55 ratings.
Are Micro Learning - SmartyMe and Official DVSA Theory Test Kit in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Micro Learning - SmartyMe and Official DVSA Theory Test Kit offer? v
Micro Learning - SmartyMe: IAP range 9 tiers detected. Official DVSA Theory Test Kit: IAP range 2 tiers detected. Micro Learning - SmartyMe runs a "Subscription (~$5.50/mo)" monetization model; Official DVSA Theory Test Kit runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Micro Learning - SmartyMe or Official DVSA Theory Test Kit? v
Micro Learning - SmartyMe edges ahead with ★ 4.6 vs ★ 4.4 (gap of 0.2 stars). Rating volume: Micro Learning - SmartyMe 35K ratings, Official DVSA Theory Test Kit 55 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Micro Learning - SmartyMe vs Official DVSA Theory Test Kit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $81.3K for Micro Learning - SmartyMe and $439 for Official DVSA Theory Test Kit are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Micro Learning - SmartyMe or Official DVSA Theory Test Kit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.