Micro Learning - SmartyMe vs Official Life in the UK Test
Micro Learning - SmartyMe
ApexTech Ltd
App Store
$81.3K/mo
~$976.1K/yr · 3.9M installs
VS
Official Life in the UK Test
TSO (The Stationery Office)
App Store
$80/mo
~$958/yr · 500 installs
Revenue winner
Micro Learning - SmartyMe wins
+101578% vs other
Installs winner
Micro Learning - SmartyMe wins
+780152% vs other
MAU winner
Micro Learning - SmartyMe wins
+981507% vs other
Rating winner
Micro Learning - SmartyMe wins
+171% vs other
Why Micro Learning - SmartyMe is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Micro Learning - SmartyMe earns roughly 1017× more per month than Official Life in the UK Test - $81.3K vs $80.
- Bigger install base. Micro Learning - SmartyMe has ~3.9M lifetime installs vs Official Life in the UK Test's ~500 - 7802.5× the funnel top.
- More monetization surfaces. Micro Learning - SmartyMe runs 9 IAP tiers vs 1 - more chances to convert users at the right price.
- Better app store reviews. Micro Learning - SmartyMe sits at 4.60★ vs 1.70★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Micro Learning - SmartyMe report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Micro Learning - SmartyMe
vs
Official Life in the UK Test
Monthly revenue (est.)?
$81.3K
◀
$80
Annual revenue (est.)
$976.1K
◀
$958
Lifetime installs (est.)
3.9M
◀
500
Monthly active users (est.)?
456K
◀
46.5
App Store rating
4.60★
◀
1.70★
Total ratings
35K
◀
10
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
=
$9.99
IAP tiers detected
9 tiers
◀
1 tiers
- Category
- Education
- Price
- Free
- Released
- Nov 9, 2024
- Last updated
- Apr 30, 2026
- File size
- 91.7 MB
- Content rating
- 17+
- Version
- 2.28.1
- Languages
- English
- Category
- Education
- Price
- USD5.99
- Released
- Apr 12, 2013
- Last updated
- Feb 8, 2026
- File size
- 149.8 MB
- Content rating
- 4+
- Version
- 2.9.2
- Languages
- English
Micro Learning - SmartyMe trajectory
Official Life in the UK Test trajectory
FAQ
Which makes more money, Micro Learning - SmartyMe or Official Life in the UK Test? v
Micro Learning - SmartyMe earns about $81.3K per month, while Official Life in the UK Test earns about $80. That is a 1016.8× revenue gap (~$81.3K more per month for Micro Learning - SmartyMe). Annual revenue: Micro Learning - SmartyMe ≈ $976.1K/year, Official Life in the UK Test ≈ $958/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Micro Learning - SmartyMe or Official Life in the UK Test? v
Micro Learning - SmartyMe leads with about 3.9M estimated downloads vs 500 for Official Life in the UK Test - a 7802.5× gap. Micro Learning - SmartyMe's App Store downloads are estimated from 35K ratings × the standard 1:75 ratio. Official Life in the UK Test's App Store downloads are estimated from 10 ratings.
Are Micro Learning - SmartyMe and Official Life in the UK Test in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Micro Learning - SmartyMe and Official Life in the UK Test offer? v
Micro Learning - SmartyMe: IAP range 9 tiers detected. Official Life in the UK Test: IAP range 1 tiers detected. Micro Learning - SmartyMe runs a "Subscription (~$5.50/mo)" monetization model; Official Life in the UK Test runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Micro Learning - SmartyMe or Official Life in the UK Test? v
Micro Learning - SmartyMe edges ahead with ★ 4.6 vs ★ 1.7 (gap of 2.9 stars). Rating volume: Micro Learning - SmartyMe 35K ratings, Official Life in the UK Test 10 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Micro Learning - SmartyMe vs Official Life in the UK Test revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $81.3K for Micro Learning - SmartyMe and $80 for Official Life in the UK Test are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Micro Learning - SmartyMe or Official Life in the UK Test to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.