Norton 360 Security & VPN vs Tuya- Smart Life, Smart Living
Norton 360 Security & VPN
Gen Digital Inc.
App Store
$1.62M/mo
~$19.47M/yr · 26.9M installs
VS
Tuya- Smart Life, Smart Living
Tuya Smart Inc.
App Store
$110.7K/mo
~$1.33M/yr · 4.9M installs
Revenue winner
Norton 360 Security & VPN wins
+1365% vs other
Installs winner
Norton 360 Security & VPN wins
+452% vs other
MAU winner
Norton 360 Security & VPN wins
+254% vs other
Rating winner
Norton 360 Security & VPN wins
+1% vs other
Why Norton 360 Security & VPN is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Norton 360 Security & VPN earns roughly 15× more per month than Tuya- Smart Life, Smart Living - $1.62M vs $110.7K.
- Premium pricing. Norton 360 Security & VPN charges $19.99/mo vs Tuya- Smart Life, Smart Living's $3.19/mo - higher ARPU per converted user.
- Bigger install base. Norton 360 Security & VPN has ~26.9M lifetime installs vs Tuya- Smart Life, Smart Living's ~4.9M - 5.5× the funnel top.
→ Find more apps with this revenue gap · Full Norton 360 Security & VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Norton 360 Security & VPN
vs
Tuya- Smart Life, Smart Living
Monthly revenue (est.)?
$1.62M
◀
$110.7K
Annual revenue (est.)
$19.47M
◀
$1.33M
Lifetime installs (est.)
26.9M
◀
4.9M
Monthly active users (est.)?
2.0M
◀
571K
App Store rating
4.66★
◀
4.60★
Total ratings
179K
◀
44K
US grossing rank
-
=
-
Cheapest monthly sub
$19.99
◀
$3.19
IAP tiers detected
5 tiers
▶
10 tiers
- Category
- Utilities
- Price
- Free
- Released
- Oct 2, 2018
- Last updated
- Jun 25, 2026
- File size
- 546.7 MB
- Content rating
- 4+
- Version
- 26.11.1
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +22 more
- Category
- Utilities
- Price
- Free
- Released
- Nov 7, 2015
- Last updated
- Jun 28, 2026
- File size
- 273.7 MB
- Content rating
- 12+
- Version
- 7.9.0
- Languages
- Arabic, AZ, EU, BE, BN, BS +59 more
Norton 360 Security & VPN trajectory
Tuya- Smart Life, Smart Living trajectory
FAQ
Which makes more money, Norton 360 Security & VPN or Tuya- Smart Life, Smart Living? v
Norton 360 Security & VPN earns about $1.62M per month, while Tuya- Smart Life, Smart Living earns about $110.7K. That is a 14.7× revenue gap (~$1.51M more per month for Norton 360 Security & VPN). Annual revenue: Norton 360 Security & VPN ≈ $19.47M/year, Tuya- Smart Life, Smart Living ≈ $1.33M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Norton 360 Security & VPN or Tuya- Smart Life, Smart Living? v
Norton 360 Security & VPN leads with about 26.9M estimated downloads vs 4.9M for Tuya- Smart Life, Smart Living - a 5.5× gap. Norton 360 Security & VPN's App Store downloads are estimated from 179K ratings × the standard 1:75 ratio. Tuya- Smart Life, Smart Living's App Store downloads are estimated from 44K ratings.
Are Norton 360 Security & VPN and Tuya- Smart Life, Smart Living in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Norton 360 Security & VPN and Tuya- Smart Life, Smart Living offer? v
Norton 360 Security & VPN: IAP range 5 tiers detected. Tuya- Smart Life, Smart Living: IAP range 10 tiers detected. Norton 360 Security & VPN runs a "Subscription (~$10.00/mo, security)" monetization model; Tuya- Smart Life, Smart Living runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Norton 360 Security & VPN or Tuya- Smart Life, Smart Living? v
Norton 360 Security & VPN edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Norton 360 Security & VPN 179K ratings, Tuya- Smart Life, Smart Living 44K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Norton 360 Security & VPN vs Tuya- Smart Life, Smart Living revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.62M for Norton 360 Security & VPN and $110.7K for Tuya- Smart Life, Smart Living are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Norton 360 Security & VPN or Tuya- Smart Life, Smart Living to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.