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REV.NOW
Norton 360 Security & VPN earns about
$2.08M/month
range $1.14M – $3.01M · $24.92M/year
Live data · refreshed every hour
Per Day
$69.2K
$38.1K – $100.4K
Per Week
$484.5K
$266.5K – $702.6K
Per Month
$2.08M
$1.14M – $3.01M
Per Year
$24.92M
$13.71M – $36.13M
Lifetime
$62.30M
$34.26M – $90.33M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Norton 360 Security & VPN
Auto-generated from this app's real revenue ($2.08M/month · $24.92M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
50/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$10.00/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Norton 360 Security & VPN is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Norton 360 Security & VPN for 30 days - here's what I'd do differently"
- "Why Norton 360 Security & VPN costs $10.00/mo when ours costs $6.00"
- "The utilities app Norton 360 Security & VPN won't tell you these 3 things"
Monetization
Subscription (~$10.00/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
25.8M installs · 10% active · 5.8% pay
Profile: Security
In-App Purchases 5
- Monthlyest. Norton Mobile Security $19.99 /month
- Annual 14 Day Trial Yearly Plan $19.99 /year ~$1.67/mo
- Annual Yearly Plan $19.99 /year ~$1.67/mo
- Annualest. Norton 360 for Mobile $49.99 /year ~$4.17/mo
- Annualest. Norton 360 Deluxe $119.99 /year ~$10.00/mo
5 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.7.1
- Released
- Oct 2, 2018
- Last Updated
- May 4, 2026
- File Size
- 373.6 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian
- Developer
- Gen Digital Inc.
What's new in v26.7.1
Bugs be gone! We've cleaned digital house with this update by implementing some fixes and getting rid of pesky bugs for Norton 360. Happy with our attention to detail? Don't forget to rate our app!
Fun Numbers - share these
$1
every second
$48
every minute
$2.9K
every hour
$69.2K
every day
- ☕ Buys 14K $5 coffees every day
- 👨💻 Pays for 138 senior engineer salaries per year
- 🚗 Earns enough for 593 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
25.8M
estimated from 172,104 ratings
Active Users (MAU est.)
2.6M
10% of installs · security profile benchmark
Rating
4.66 ★
172K reviews
Monetization
Subscription (~$10.00/mo, security)
Rating Distribution
5★
141K
4★
18K
3★
6K
2★
2K
1★
6K
Compare Norton 360 Security & VPN or explore similar apps
Utilities · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Norton 360 Security & VPN
How much money does Norton 360 Security & VPN make on the App Store? ⌄
Norton 360 Security & VPN has an estimated App Store revenue of $2.08M per month (~$24.92M per year, $69.2K per day) with a likely range of $1.14M to $3.01M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Norton 360 Security & VPN get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (172K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 25.8M total iOS downloads for Norton 360 Security & VPN - and roughly 2.6M monthly active users on iPhone and iPad.
Is Norton 360 Security & VPN a top grossing iOS app and what is its App Store rank? ⌄
Norton 360 Security & VPN is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Norton 360 Security & VPN compares to other highest-grossing iPhone and iPad apps.
How is Norton 360 Security & VPN App Store revenue estimated? ⌄
Rev.now estimates Norton 360 Security & VPN App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Norton 360 Security & VPN offer on iOS? ⌄
Norton 360 Security & VPN offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Norton 360 Security & VPN App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Norton 360 Security & VPN side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Norton 360 Security & VPN? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Norton 360 Security & VPN. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
