Now Thats TV vs The Criterion Channel
Now Thats TV
Now Thats TV LLC
App Store
$38.4K/mo
~$461.4K/yr · 699K installs
VS
The Criterion Channel
The Criterion Collection, Inc.
App Store
$148.3K/mo
~$1.78M/yr · 1.4M installs
Revenue winner
The Criterion Channel wins
+286% vs other
Installs winner
The Criterion Channel wins
+105% vs other
MAU winner
The Criterion Channel wins
+110% vs other
Rating winner
The Criterion Channel wins
+8% vs other
Why The Criterion Channel is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- The Criterion Channel earns roughly 4× more per month than Now Thats TV - $148.3K vs $38.4K.
- Premium pricing. The Criterion Channel charges $10.99/mo vs Now Thats TV's $5.99/mo - higher ARPU per converted user.
- Bigger install base. The Criterion Channel has ~1.4M lifetime installs vs Now Thats TV's ~699K - 2.1× the funnel top.
- Better app store reviews. The Criterion Channel sits at 4.78★ vs 4.44★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full The Criterion Channel report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Now Thats TV
vs
The Criterion Channel
Monthly revenue (est.)?
$38.4K
▶
$148.3K
Annual revenue (est.)
$461.4K
▶
$1.78M
Lifetime installs (est.)
699K
▶
1.4M
Monthly active users (est.)?
199K
▶
417K
App Store rating
4.44★
▶
4.78★
Total ratings
9K
▶
13K
US grossing rank
-
=
-
Cheapest monthly sub
$5.99
▶
$10.99
IAP tiers detected
10 tiers
◀
1 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Mar 29, 2022
- Last updated
- Apr 23, 2026
- File size
- 51.9 MB
- Content rating
- 17+
- Version
- 9.11.0
- Languages
- English, Spanish
- Category
- Entertainment
- Price
- Free
- Released
- Apr 8, 2019
- Last updated
- Jan 8, 2026
- File size
- 65.3 MB
- Content rating
- 12+
- Version
- 10.000.1
- Languages
- English
Now Thats TV trajectory
The Criterion Channel trajectory
FAQ
Which makes more money, Now Thats TV or The Criterion Channel? v
The Criterion Channel earns about $148.3K per month, while Now Thats TV earns about $38.4K. That is a 3.9× revenue gap (~$109.8K more per month for The Criterion Channel). Annual revenue: Now Thats TV ≈ $461.4K/year, The Criterion Channel ≈ $1.78M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Now Thats TV or The Criterion Channel? v
The Criterion Channel leads with about 1.4M estimated downloads vs 699K for Now Thats TV - a 2.1× gap. Now Thats TV's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. The Criterion Channel's App Store downloads are estimated from 13K ratings.
Are Now Thats TV and The Criterion Channel in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Now Thats TV and The Criterion Channel offer? v
Now Thats TV: IAP range 10 tiers detected. The Criterion Channel: IAP range 1 tiers detected. Now Thats TV runs a "Subscription (~$5.99/mo)" monetization model; The Criterion Channel runs "Subscription (~$10.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Now Thats TV or The Criterion Channel? v
The Criterion Channel edges ahead with ★ 4.8 vs ★ 4.4 (gap of 0.3 stars). Rating volume: Now Thats TV 9K ratings, The Criterion Channel 13K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Now Thats TV vs The Criterion Channel revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $38.4K for Now Thats TV and $148.3K for The Criterion Channel are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Now Thats TV or The Criterion Channel to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.