Now Thats TV vs UP Faith & Family
Now Thats TV
Now Thats TV LLC
App Store
$38.4K/mo
~$461.4K/yr · 699K installs
VS
UP Faith & Family
UP Entertainment, LLC
Google Play
$57.9K/mo
~$694.6K/yr · 1.3M installs
Revenue winner
UP Faith & Family wins
+51% vs other
Installs winner
UP Faith & Family wins
+80% vs other
MAU winner
Now Thats TV wins
+13% vs other
Rating winner
Now Thats TV wins
+4% vs other
Why UP Faith & Family is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- UP Faith & Family earns roughly 2× more per month than Now Thats TV - $57.9K vs $38.4K.
- Premium pricing. UP Faith & Family charges $18.96/mo vs Now Thats TV's $5.99/mo - higher ARPU per converted user.
- Bigger install base. UP Faith & Family has ~1.3M lifetime installs vs Now Thats TV's ~699K - 1.8× the funnel top.
→ Find more apps with this revenue gap · Full UP Faith & Family report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Now Thats TV
vs
UP Faith & Family
Monthly revenue (est.)?
$38.4K
▶
$57.9K
Annual revenue (est.)
$461.4K
▶
$694.6K
Lifetime installs (est.)
699K
▶
1.3M
Monthly active users (est.)?
199K
◀
176K
App Store rating
4.44★
◀
4.25★
Total ratings
9K
▶
11K
US grossing rank
-
=
-
Cheapest monthly sub
$5.99
▶
$18.96
IAP tiers detected
10 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Mar 29, 2022
- Last updated
- Apr 23, 2026
- File size
- 51.9 MB
- Content rating
- 17+
- Version
- 9.11.0
- Languages
- English, Spanish
- Category
- Entertainment
- Price
- Free
- Released
- Nov 13, 2017
- Last updated
- Apr 6, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 10.200.1
- Languages
- -
Now Thats TV trajectory
UP Faith & Family trajectory
FAQ
Which makes more money, Now Thats TV or UP Faith & Family? v
UP Faith & Family earns about $57.9K per month, while Now Thats TV earns about $38.4K. That is a 1.5× revenue gap (~$19.4K more per month for UP Faith & Family). Annual revenue: Now Thats TV ≈ $461.4K/year, UP Faith & Family ≈ $694.6K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Now Thats TV or UP Faith & Family? v
UP Faith & Family leads with about 1.3M estimated downloads vs 699K for Now Thats TV - a 1.8× gap. Now Thats TV's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. UP Faith & Family reports 1,000,000+ installs on Google Play.
Are Now Thats TV and UP Faith & Family in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Now Thats TV and UP Faith & Family offer? v
Now Thats TV: IAP range 10 tiers detected. UP Faith & Family: IAP range $5.99 - $59.99 per item. Now Thats TV runs a "Subscription (~$5.99/mo)" monetization model; UP Faith & Family runs "Subscription (~$18.96/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Now Thats TV or UP Faith & Family? v
Now Thats TV edges ahead with ★ 4.4 vs ★ 4.3 (gap of 0.2 stars). Rating volume: Now Thats TV 9K ratings, UP Faith & Family 5K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Now Thats TV vs UP Faith & Family revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $38.4K for Now Thats TV and $57.9K for UP Faith & Family are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Now Thats TV or UP Faith & Family to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.