BackThen - Baby Book & Albums vs Pinterest
BackThen - Baby Book & Albums
Back Then Digital Ltd
App Store
$77.0K/mo
~$923.7K/yr · 3.1M installs
VS
Pinterest, Inc.
App Store
$912.1K/mo
~$10.95M/yr · 512.8M installs
Revenue winner
Pinterest wins
+1085% vs other
Installs winner
Pinterest wins
+16588% vs other
MAU winner
Pinterest wins
+1302% vs other
Rating winner
BackThen - Baby Book & Albums wins
+2% vs other
Why Pinterest is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Pinterest earns roughly 12× more per month than BackThen - Baby Book & Albums - $912.1K vs $77.0K.
- Aggressive pricing. Pinterest undercuts at $5.79/mo vs $6.49/mo - converts a higher % of free users.
- Bigger install base. Pinterest has ~512.8M lifetime installs vs BackThen - Baby Book & Albums's ~3.1M - 166.9× the funnel top.
→ Find more apps with this revenue gap · Full Pinterest report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BackThen - Baby Book & Albums
vs
Pinterest
Monthly revenue (est.)?
$77.0K
▶
$912.1K
Annual revenue (est.)
$923.7K
▶
$10.95M
Lifetime installs (est.)
3.1M
▶
512.8M
Monthly active users (est.)?
366K
▶
5.1M
App Store rating
4.85★
◀
4.78★
Total ratings
28K
▶
5.7M
US grossing rank
-
=
-
Cheapest monthly sub
$6.49
◀
$5.79
IAP tiers detected
1 tiers
=
1 tiers
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 27, 2020
- Last updated
- Jun 24, 2026
- File size
- 107.7 MB
- Content rating
- 4+
- Version
- 2.3.0
- Languages
- English
- Category
- Lifestyle
- Price
- Free
- Released
- Apr 28, 2011
- Last updated
- Jul 1, 2026
- File size
- 339.3 MB
- Content rating
- 12+
- Version
- 14.25
- Languages
- AF, Arabic, BN, Bulgarian, Croatian, Czech +32 more
BackThen - Baby Book & Albums trajectory
Pinterest trajectory
FAQ
Which makes more money, BackThen - Baby Book & Albums or Pinterest? v
Pinterest earns about $912.1K per month, while BackThen - Baby Book & Albums earns about $77.0K. That is a 11.8× revenue gap (~$835.1K more per month for Pinterest). Annual revenue: BackThen - Baby Book & Albums ≈ $923.7K/year, Pinterest ≈ $10.95M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BackThen - Baby Book & Albums or Pinterest? v
Pinterest leads with about 512.8M estimated downloads vs 3.1M for BackThen - Baby Book & Albums - a 166.9× gap. BackThen - Baby Book & Albums's App Store downloads are estimated from 28K ratings × the standard 1:75 ratio. Pinterest's App Store downloads are estimated from 5.7M ratings.
Are BackThen - Baby Book & Albums and Pinterest in the same App Store category and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BackThen - Baby Book & Albums and Pinterest offer? v
BackThen - Baby Book & Albums: IAP range 1 tiers detected. Pinterest: IAP range 1 tiers detected. BackThen - Baby Book & Albums runs a "Subscription (~$6.49/mo)" monetization model; Pinterest runs "Subscription (~$5.79/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BackThen - Baby Book & Albums or Pinterest? v
BackThen - Baby Book & Albums edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: BackThen - Baby Book & Albums 28K ratings, Pinterest 5.7M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BackThen - Baby Book & Albums vs Pinterest revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $77.0K for BackThen - Baby Book & Albums and $912.1K for Pinterest are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BackThen - Baby Book & Albums or Pinterest to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.