Pinterest vs Stylebook

Pinterest

Pinterest
App Store
$11.30M/mo
~$135.56M/yr · 508.1M installs
VS

Stylebook

left brain / right brain, LLC
App Store
$91.5K/mo
~$1.10M/yr · 688K installs
Revenue winner Pinterest wins +12247% vs other
Installs winner Pinterest wins +73796% vs other
MAU winner Pinterest wins +74422% vs other
Rating winner Pinterest wins +2% vs other

Why Pinterest is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Pinterest earns roughly 123× more per month than Stylebook - $11.30M vs $91.5K.
  2. Subscription model. Pinterest runs a $5.79/mo subscription that compounds; Stylebook relies on one-shot IAP or ads.
  3. Bigger install base. Pinterest has ~508.1M lifetime installs vs Stylebook's ~688K - 739.0× the funnel top.

Find more apps with this revenue gap · Full Pinterest report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Pinterest
vs
Stylebook
Monthly revenue (est.)?
$11.30M
$91.5K
Annual revenue (est.)
$135.56M
$1.10M
Lifetime installs (est.)
508.1M
688K
Monthly active users (est.)?
60.5M
81K
App Store rating
4.78★
4.67★
Total ratings
5.6M
9K
US grossing rank
-
=
-
Cheapest monthly sub
$5.79
No sub
IAP tiers detected
1 tiers
0 tiers

Pinterest

Pinterest
App Store
Category
Lifestyle
Price
Free
Released
Apr 28, 2011
Last updated
May 7, 2026
File size
311.4 MB
Content rating
12+
Version
14.17.1
Languages
AF, Arabic, BN, Bulgarian, Croatian, Czech +32 more
View full Pinterest report →

Stylebook

left brain / right brain, LLC
App Store
Category
Lifestyle
Price
USD4.99
Released
Oct 29, 2009
Last updated
Jun 15, 2025
File size
20.4 MB
Content rating
9+
Version
10.1
Languages
English, French, Japanese, Portuguese, Chinese, Spanish
View full Stylebook report →

Pinterest trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Stylebook trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Pinterest or Stylebook? v
Pinterest earns about $11.30M per month, while Stylebook earns about $91.5K. That is a 123.5× revenue gap (~$11.21M more per month for Pinterest). Annual revenue: Pinterest ≈ $135.56M/year, Stylebook ≈ $1.10M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Pinterest or Stylebook? v
Pinterest leads with about 508.1M estimated downloads vs 688K for Stylebook - a 739.0× gap. Pinterest's App Store downloads are estimated from 5.6M ratings × the standard 1:75 ratio. Stylebook's App Store downloads are estimated from 9K ratings.
Are Pinterest and Stylebook in the same App Store category and competing for the same money? v
Yes - both apps sit in the Lifestyle category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Pinterest and Stylebook offer? v
Pinterest: IAP range 1 tiers detected. Stylebook: no IAP detected on the public listing. Pinterest runs a "Subscription (~$5.79/mo)" monetization model; Stylebook runs "Paid app ($4.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Pinterest or Stylebook? v
Pinterest edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Pinterest 5.6M ratings, Stylebook 9K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Pinterest vs Stylebook revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $11.30M for Pinterest and $91.5K for Stylebook are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Lifestyle) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Pinterest or Stylebook to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.