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Stylebook App Store Revenue Estimate

left brain / right brain, LLC · Lifestyle

Get the most out of your closet - for less than the price of a latte, you could change your relationship with clothes and find your unique personal style! Stylebook® is the longest-running closet organization app for a reason - with over 9…

App Store ★ 4.7 USD4.99 🎯 Opportunity 42 🔨 Clone 70
REV.NOW
Stylebook icon
Stylebook earns about
$91.5K/month
range $50.3K – $132.7K · $1.10M/year
Live data · refreshed every hour
Per Day
$3.0K
$1.7K – $4.4K
Per Week
$21.3K
$11.7K – $31.0K
Per Month
$91.5K
$50.3K – $132.7K
Per Year
$1.10M
$603.9K – $1.59M
Lifetime
$2.74M
$1.51M – $3.98M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Stylebook

Auto-generated from this app's real revenue ($91.5K/month · $1.10M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

42/100
Opportunity
Decent target
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • last updated 11 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Stylebook is paid at USD4.99. Consider a free + IAP model - broader install base, similar ARPU.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Stylebook for 30 days - here's what I'd do differently"
  • "Why Stylebook costs $9.99/mo when ours costs $5.99"
  • "The lifestyle app Stylebook won't tell you these 3 things"

Monetization

Paid app ($4.99)
Revenue mix (estimated)
  • Paid upfront ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Paid app: $4.99

App Details

Pulled from the App Store
Current Version
10.1
Released
Oct 29, 2009
Last Updated
Jun 15, 2025
File Size
20.4 MB
Required OS
17.0
Content Rating
9+
Category
Lifestyle
Price
USD4.99
Currency
USD
Languages
English, French, Japanese, Portuguese, Chinese, Spanish
Developer
left brain / right brain, LLC

What's new in v10.1

10.1:
- Choose between light, dark and system color schemes in the Settings screen
- Exclude archived items from color stats and from the clothing search
- Restore support for simultaneous pinch and drag of outfit components
- Bugfixes (Thank you for reporting them!)
- Fixed an issue previewing certain clothing thumbnails while adding to an outfit
- Translation fixes
- Sync banner on Home screen will only be shown three times
- Fixed missing notification icon on shopping screen
- Fixed layout problem with outfit shuffle results
- Restored missing Print option for packing lists
- Made it harder to accidentally close Advanced Edit
- Fix issue with outfit layout on iPhone 12 mini and iPhone 13 mini
- Fix bug where clothing properties were not saved in certain cases when using Multiple Import
- Fix "error encoding outfit components" warning
- Packing list checklists and infographics are now grouped by category
- Fix for sending email when Apple Mail is not the default mail app
As always, if you have any feedback or need help with anything, please contact support@stylebookapp.com - we'd love to hear from you!
10.0:
Welcome to Stylebook 10, our most extensive update ever with 30+ new features. This update is the glow-up Stylebook needed! We’ve enhanced the core features, while still maintaining what customers love about the app.
Here's the list of what's new:
SYNC:
- Automatically sync data between your devices with iCloud Sync
- Restore your app data

Fun Numbers - share these

$0
every second
$2
every minute
$127
every hour
$3.0K
every day
  • ☕ Buys 610 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 26 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 142 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
688K
estimated from 8,595 ratings
Active Users (MAU est.)
81K
11.8% of installs · default benchmark
Rating
4.67 ★
9K reviews
Monetization
Paid app ($4.99)

Rating Distribution

5★
7K
4★
965
3★
279
2★
110
1★
240

Compare Stylebook or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Stylebook

How much money does Stylebook make on the App Store?
Stylebook has an estimated App Store revenue of $91.5K per month (~$1.10M per year, $3.0K per day) with a likely range of $50.3K to $132.7K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Stylebook get?
Apple does not publish exact App Store download counts. Using public ratings (9K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 688K total iOS downloads for Stylebook - and roughly 81K monthly active users on iPhone and iPad.
Is Stylebook a top grossing iOS app and what is its App Store rank?
Stylebook is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Stylebook compares to other highest-grossing iPhone and iPad apps.
How is Stylebook App Store revenue estimated?
Rev.now estimates Stylebook App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Stylebook offer on iOS?
Stylebook currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Stylebook App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Stylebook side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Stylebook?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Stylebook. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.