Plan to Eat vs Zest: Meal Planner & Helper

Plan to Eat

Plan To Eat, LLC
App Store
$8.4K/mo
~$100.8K/yr · 475K installs
VS

Zest: Meal Planner & Helper

Culi, Inc.
App Store
$9.1K/mo
~$108.7K/yr · 285K installs
Revenue winner Zest: Meal Planner & Helper wins +8% vs other
Installs winner Plan to Eat wins +67% vs other
MAU winner Plan to Eat wins +68% vs other
Rating winner Plan to Eat wins +3% vs other

Why Zest: Meal Planner & Helper is winning

Top 2 reasons - backed by the public App Store / Play Store numbers.

  1. Premium pricing. Zest: Meal Planner & Helper charges $9.99/mo vs Plan to Eat's $4.58/mo - higher ARPU per converted user.
  2. More monetization surfaces. Zest: Meal Planner & Helper runs 5 IAP tiers vs 1 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Zest: Meal Planner & Helper report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Plan to Eat
vs
Zest: Meal Planner & Helper
Monthly revenue (est.)?
$8.4K
$9.1K
Annual revenue (est.)
$100.8K
$108.7K
Lifetime installs (est.)
475K
285K
Monthly active users (est.)?
57K
34K
App Store rating
4.84★
4.70★
Total ratings
6K
4K
US grossing rank
-
=
-
Cheapest monthly sub
$4.58
$9.99
IAP tiers detected
1 tiers
5 tiers

Plan to Eat

Plan To Eat, LLC
App Store
Category
Food & Drink
Price
Free
Released
Jul 19, 2017
Last updated
Apr 23, 2026
File size
18.9 MB
Content rating
4+
Version
3.7.7
Languages
English
View full Plan to Eat report →

Zest: Meal Planner & Helper

Culi, Inc.
App Store
Category
Food & Drink
Price
Free
Released
Dec 24, 2021
Last updated
May 4, 2026
File size
165.0 MB
Content rating
17+
Version
9.9.2
Languages
English, French, German, Spanish
View full Zest: Meal Planner & Helper report →

Plan to Eat trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Zest: Meal Planner & Helper trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Plan to Eat or Zest: Meal Planner & Helper? v
Zest: Meal Planner & Helper earns about $9.1K per month, while Plan to Eat earns about $8.4K. That is a 1.1× revenue gap (~$655 more per month for Zest: Meal Planner & Helper). Annual revenue: Plan to Eat ≈ $100.8K/year, Zest: Meal Planner & Helper ≈ $108.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Plan to Eat or Zest: Meal Planner & Helper? v
Plan to Eat leads with about 475K estimated downloads vs 285K for Zest: Meal Planner & Helper - a 1.7× gap. Plan to Eat's App Store downloads are estimated from 6K ratings × the standard 1:75 ratio. Zest: Meal Planner & Helper's App Store downloads are estimated from 4K ratings.
Are Plan to Eat and Zest: Meal Planner & Helper in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Plan to Eat and Zest: Meal Planner & Helper offer? v
Plan to Eat: IAP range 1 tiers detected. Zest: Meal Planner & Helper: IAP range 5 tiers detected. Plan to Eat runs a "Subscription (~$4.58/mo)" monetization model; Zest: Meal Planner & Helper runs "Subscription (~$8.33/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Plan to Eat or Zest: Meal Planner & Helper? v
Plan to Eat edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Plan to Eat 6K ratings, Zest: Meal Planner & Helper 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Plan to Eat vs Zest: Meal Planner & Helper revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $8.4K for Plan to Eat and $9.1K for Zest: Meal Planner & Helper are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Plan to Eat or Zest: Meal Planner & Helper to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.