Reels Maker for Instagram BEAT vs Unfold: Reels & Story Maker

Reels Maker for Instagram BEAT

Onelight Apps CY Ltd
App Store
$133.5K/mo
~$1.60M/yr · 1.6M installs
VS

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
$2.39M/mo
~$28.66M/yr · 23.8M installs
Revenue winner Unfold: Reels & Story Maker wins +1689% vs other
Installs winner Unfold: Reels & Story Maker wins +1424% vs other
MAU winner Unfold: Reels & Story Maker wins +1045% vs other
Rating winner Unfold: Reels & Story Maker wins +1% vs other

Why Unfold: Reels & Story Maker is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Unfold: Reels & Story Maker earns roughly 18× more per month than Reels Maker for Instagram BEAT - $2.39M vs $133.5K.
  2. Aggressive pricing. Unfold: Reels & Story Maker undercuts at $2.99/mo vs $14.99/mo - converts a higher % of free users.
  3. Bigger install base. Unfold: Reels & Story Maker has ~23.8M lifetime installs vs Reels Maker for Instagram BEAT's ~1.6M - 15.2× the funnel top.
  4. More monetization surfaces. Unfold: Reels & Story Maker runs 10 IAP tiers vs 9 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Reels Maker for Instagram BEAT
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$133.5K
$2.39M
Annual revenue (est.)
$1.60M
$28.66M
Lifetime installs (est.)
1.6M
23.8M
Monthly active users (est.)?
496K
5.7M
App Store rating
4.80★
4.86★
Total ratings
14K
158K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$2.99
IAP tiers detected
9 tiers
10 tiers

Reels Maker for Instagram BEAT

Onelight Apps CY Ltd
App Store
Category
Photo & Video
Price
Free
Released
Oct 24, 2022
Last updated
Jun 23, 2026
File size
189.0 MB
Content rating
4+
Version
1.25.0
Languages
Arabic, Dutch, English, French, German, Hebrew +10 more
View full Reels Maker for Instagram BEAT report →

Unfold: Reels & Story Maker

Squarespace, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Jun 12, 2017
Last updated
Jun 22, 2026
File size
312.5 MB
Content rating
17+
Version
8.160.0
Languages
English, French, German, Indonesian, Italian, Japanese +5 more
View full Unfold: Reels & Story Maker report →

Reels Maker for Instagram BEAT trajectory

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Unfold: Reels & Story Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Reels Maker for Instagram BEAT or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker earns about $2.39M per month, while Reels Maker for Instagram BEAT earns about $133.5K. That is a 17.9× revenue gap (~$2.25M more per month for Unfold: Reels & Story Maker). Annual revenue: Reels Maker for Instagram BEAT ≈ $1.60M/year, Unfold: Reels & Story Maker ≈ $28.66M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Reels Maker for Instagram BEAT or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker leads with about 23.8M estimated downloads vs 1.6M for Reels Maker for Instagram BEAT - a 15.2× gap. Reels Maker for Instagram BEAT's App Store downloads are estimated from 14K ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Reels Maker for Instagram BEAT and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Reels Maker for Instagram BEAT and Unfold: Reels & Story Maker offer? v
Reels Maker for Instagram BEAT: IAP range 9 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Reels Maker for Instagram BEAT runs a "Subscription (~$8.33/mo)" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Reels Maker for Instagram BEAT or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: Reels Maker for Instagram BEAT 14K ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Reels Maker for Instagram BEAT vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $133.5K for Reels Maker for Instagram BEAT and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Reels Maker for Instagram BEAT or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.