Instagram vs Reels Maker for Instagram BEAT
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Reels Maker for Instagram BEAT
Onelight Apps CY Ltd
App Store
$227.9K/mo
~$2.73M/yr · 1.5M installs
Revenue winner
Instagram wins
+106873% vs other
Installs winner
Instagram wins
+107696% vs other
MAU winner
Instagram wins
+107018% vs other
Rating winner
Reels Maker for Instagram BEAT wins
+2% vs other
Why Instagram is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 1070× more per month than Reels Maker for Instagram BEAT - $243.79M vs $227.9K.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Reels Maker for Instagram BEAT's ~1.5M - 1078.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Reels Maker for Instagram BEAT
Monthly revenue (est.)?
$243.79M
◀
$227.9K
Annual revenue (est.)
$2.93B
◀
$2.73M
Lifetime installs (est.)
1.6B
◀
1.5M
Monthly active users (est.)?
504.0M
◀
470K
App Store rating
4.69★
▶
4.80★
Total ratings
29.0M
◀
13K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
=
$14.99
IAP tiers detected
2 tiers
▶
7 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 24, 2022
- Last updated
- May 1, 2026
- File size
- 204.6 MB
- Content rating
- 4+
- Version
- 1.24.0
- Languages
- Arabic, Dutch, English, French, German, Hebrew +10 more
Instagram trajectory
Reels Maker for Instagram BEAT trajectory
FAQ
Which makes more money, Instagram or Reels Maker for Instagram BEAT? v
Instagram earns about $243.79M per month, while Reels Maker for Instagram BEAT earns about $227.9K. That is a 1069.7× revenue gap (~$243.57M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Reels Maker for Instagram BEAT ≈ $2.73M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Reels Maker for Instagram BEAT? v
Instagram leads with about 1.6B estimated downloads vs 1.5M for Reels Maker for Instagram BEAT - a 1078.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Reels Maker for Instagram BEAT's App Store downloads are estimated from 13K ratings.
Are Instagram and Reels Maker for Instagram BEAT in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Reels Maker for Instagram BEAT offer? v
Instagram: IAP range 2 tiers detected. Reels Maker for Instagram BEAT: IAP range 7 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Reels Maker for Instagram BEAT runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Reels Maker for Instagram BEAT? v
Reels Maker for Instagram BEAT edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Reels Maker for Instagram BEAT 13K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Reels Maker for Instagram BEAT revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $227.9K for Reels Maker for Instagram BEAT are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Reels Maker for Instagram BEAT to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.