Instagram vs PhotoPills
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
VS
PhotoPills
PhotoPills S.L.
App Store
$35.5K/mo
~$426.0K/yr · 121K installs
Revenue winner
Instagram wins
+34501% vs other
Installs winner
Instagram wins
+1326629% vs other
MAU winner
Instagram wins
+67076% vs other
Rating winner
PhotoPills wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 346× more per month than PhotoPills - $12.28M vs $35.5K.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; PhotoPills relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs PhotoPills's ~121K - 13267.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
PhotoPills
Monthly revenue (est.)?
$12.28M
◀
$35.5K
Annual revenue (est.)
$147.38M
◀
$426.0K
Lifetime installs (est.)
1.6B
◀
121K
Monthly active users (est.)?
25.7M
◀
38K
App Store rating
4.69★
▶
4.71★
Total ratings
29.2M
◀
2K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD10.99
- Released
- Mar 21, 2013
- Last updated
- Apr 16, 2026
- File size
- 51.0 MB
- Content rating
- 17+
- Version
- 2.13.25
- Languages
- Catalan, English, French, German, Italian, Japanese +3 more
Instagram trajectory
PhotoPills trajectory
FAQ
Which makes more money, Instagram or PhotoPills? v
Instagram earns about $12.28M per month, while PhotoPills earns about $35.5K. That is a 346.0× revenue gap (~$12.25M more per month for Instagram). Annual revenue: Instagram ≈ $147.38M/year, PhotoPills ≈ $426.0K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or PhotoPills? v
Instagram leads with about 1.6B estimated downloads vs 121K for PhotoPills - a 13267.3× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. PhotoPills's App Store downloads are estimated from 2K ratings.
Are Instagram and PhotoPills in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and PhotoPills offer? v
Instagram: IAP range 2 tiers detected. PhotoPills: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; PhotoPills runs "Paid app ($10.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or PhotoPills? v
PhotoPills edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.2M ratings, PhotoPills 2K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs PhotoPills revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $35.5K for PhotoPills are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or PhotoPills to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.