Snapchat vs WhatsApp Business
Snapchat
Snap Inc
Google Play
$25.36M/mo
~$304.33M/yr · 4.2B installs
VS
WhatsApp Business
WhatsApp LLC
Google Play
$7.43M/mo
~$89.11M/yr · 2.2B installs
Revenue winner
Snapchat wins
+242% vs other
Installs winner
Snapchat wins
+90% vs other
MAU winner
Snapchat wins
+84% vs other
Rating winner
WhatsApp Business wins
+10% vs other
Why Snapchat is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 3× more per month than WhatsApp Business - $25.36M vs $7.43M.
- Subscription model. Snapchat runs a $14.00/mo subscription that compounds; WhatsApp Business relies on one-shot IAP or ads.
- Bigger install base. Snapchat has ~4.2B lifetime installs vs WhatsApp Business's ~2.2B - 1.9× the funnel top.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Snapchat
vs
WhatsApp Business
Monthly revenue (est.)?
$25.36M
◀
$7.43M
Annual revenue (est.)
$304.33M
◀
$89.11M
Lifetime installs (est.)
4.2B
◀
2.2B
Monthly active users (est.)?
133.0M
◀
72.3M
App Store rating
4.22★
▶
4.65★
Total ratings
39.6M
◀
23.2M
US grossing rank
-
=
-
Cheapest monthly sub
$14.00
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Communication
- Price
- Free
- Released
- Oct 29, 2012
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Teen
- Version
- 14.13.0.45
- Languages
- -
- Category
- Communication
- Price
- Free
- Released
- Jan 18, 2018
- Last updated
- Jun 27, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 2.26.25.75
- Languages
- -
Snapchat trajectory
WhatsApp Business trajectory
FAQ
Which makes more money, Snapchat or WhatsApp Business? v
Snapchat earns about $25.36M per month, while WhatsApp Business earns about $7.43M. That is a 3.4× revenue gap (~$17.93M more per month for Snapchat). Annual revenue: Snapchat ≈ $304.33M/year, WhatsApp Business ≈ $89.11M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or WhatsApp Business? v
Snapchat leads with about 4.2B estimated downloads vs 2.2B for WhatsApp Business - a 1.9× gap. Snapchat reports 1,000,000,000+ installs on Google Play. WhatsApp Business reports 1,000,000,000+ installs on Google Play.
Are Snapchat and WhatsApp Business in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Communication category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and WhatsApp Business offer? v
Snapchat: IAP range $0.49 - $399.99 per item. WhatsApp Business: IAP range $0.29 - $2,799.99 per item. Snapchat runs a "Subscription (~$14.00/mo)" monetization model; WhatsApp Business runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or WhatsApp Business? v
WhatsApp Business edges ahead with ★ 4.6 vs ★ 4.2 (gap of 0.4 stars). Rating volume: Snapchat 1.8M ratings, WhatsApp Business 56K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs WhatsApp Business revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $25.36M for Snapchat and $7.43M for WhatsApp Business are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Communication) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or WhatsApp Business to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.