Threads vs Reddit

Threads

Instagram, Inc.
App Store
$10.36M/mo
~$124.37M/yr · 347.1M installs
VS

Reddit

reddit Inc.
Google Play
$4.38M/mo
~$52.55M/yr · 241.8M installs
Revenue winner Threads wins +137% vs other
Installs winner Threads wins +44% vs other
MAU winner Threads wins +64% vs other
Rating winner Threads wins +1% vs other

Why Threads is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Threads earns roughly 2× more per month than Reddit - $10.36M vs $4.38M.
  2. Aggressive pricing. Threads undercuts at $12.99/mo vs $19.95/mo - converts a higher % of free users.
  3. More monetization surfaces. Threads runs 4 IAP tiers vs 0 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Threads report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Threads
vs
Reddit
Monthly revenue (est.)?
$10.36M
$4.38M
Annual revenue (est.)
$124.37M
$52.55M
Lifetime installs (est.)
347.1M
241.8M
Monthly active users (est.)?
24.6M
15.0M
App Store rating
4.64★
4.59★
Total ratings
2.0M
4.7M
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
$19.95
IAP tiers detected
4 tiers
0 tiers

Threads

Instagram, Inc.
App Store
Category
Social Networking
Price
Free
Released
Jul 5, 2023
Last updated
Jun 22, 2026
File size
201.4 MB
Content rating
12+
Version
435.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Threads report →

Reddit

reddit Inc.
Google Play
Category
Social
Price
Free
Released
Apr 6, 2016
Last updated
Jun 22, 2026
File size
-
Content rating
Mature 17+
Version
VARY
Languages
-
View full Reddit report →

Threads trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

Reddit trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

FAQ

Which makes more money, Threads or Reddit? v
Threads earns about $10.36M per month, while Reddit earns about $4.38M. That is a 2.4× revenue gap (~$5.98M more per month for Threads). Annual revenue: Threads ≈ $124.37M/year, Reddit ≈ $52.55M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Reddit? v
Threads leads with about 347.1M estimated downloads vs 241.8M for Reddit - a 1.4× gap. Threads's App Store downloads are estimated from 2.0M ratings × the standard 1:75 ratio. Reddit reports 100,000,000+ installs on Google Play.
Are Threads and Reddit in the same App Store category on each store and competing for the same money? v
No - Threads is in Social Networking and Reddit is in Social. They share screen-time attention but earn money in different niches: Threads from social networking monetization patterns, Reddit from social.
What in-app purchases and subscription pricing do Threads and Reddit offer? v
Threads: IAP range 4 tiers detected. Reddit: IAP range $1.99 - $199.99 per item. Threads runs a "Subscription (~$12.99/mo)" monetization model; Reddit runs "Subscription (~$19.95/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Reddit? v
Threads edges ahead with ★ 4.6 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Threads 2.0M ratings, Reddit 338K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Reddit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $10.36M for Threads and $4.38M for Reddit are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Reddit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.