Instagram vs Reddit
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
reddit Inc.
Google Play
$4.32M/mo
~$51.85M/yr · 238.4M installs
Revenue winner
Instagram wins
+767% vs other
Installs winner
Instagram wins
+3027% vs other
MAU winner
Instagram wins
+1161% vs other
Rating winner
Reddit wins
+15% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 9× more per month than Reddit - $37.46M vs $4.32M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $19.95/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Reddit's ~238.4M - 31.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Reddit
Monthly revenue (est.)?
$37.46M
◀
$4.32M
Annual revenue (est.)
$449.47M
◀
$51.85M
Lifetime installs (est.)
7.5B
◀
238.4M
Monthly active users (est.)?
186.3M
◀
14.8M
App Store rating
4.02★
▶
4.60★
Total ratings
167.6M
◀
4.6M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$19.95
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 6, 2016
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- VARY
- Languages
- -
Instagram trajectory
Reddit trajectory
FAQ
Which makes more money, Instagram or Reddit? v
Instagram earns about $37.46M per month, while Reddit earns about $4.32M. That is a 8.7× revenue gap (~$33.13M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, Reddit ≈ $51.85M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Reddit? v
Instagram leads with about 7.5B estimated downloads vs 238.4M for Reddit - a 31.3× gap. Instagram reports 5,000,000,000+ installs on Google Play. Reddit reports 100,000,000+ installs on Google Play.
Are Instagram and Reddit in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Reddit offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Reddit: IAP range $1.99 - $199.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Reddit runs "Subscription (~$19.95/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Reddit? v
Reddit edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Instagram 4.6M ratings, Reddit 336K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Reddit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $4.32M for Reddit are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Reddit to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.