Instagram vs TikTok - Videos, Shop & LIVE
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
VS
TikTok - Videos, Shop & LIVE
TikTok Pte. Ltd.
Google Play
$16.31M/mo
~$195.74M/yr · 4.4B installs
Revenue winner
Instagram wins
+130% vs other
Installs winner
Instagram wins
+68% vs other
MAU winner
Instagram wins
+68% vs other
Rating winner
Instagram wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2× more per month than TikTok - Videos, Shop & LIVE - $37.46M vs $16.31M.
- Subscription model. Instagram runs a $1.38/mo subscription that compounds; TikTok - Videos, Shop & LIVE relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~7.5B lifetime installs vs TikTok - Videos, Shop & LIVE's ~4.4B - 1.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
TikTok - Videos, Shop & LIVE
Monthly revenue (est.)?
$37.46M
◀
$16.31M
Annual revenue (est.)
$449.47M
◀
$195.74M
Lifetime installs (est.)
7.5B
◀
4.4B
Monthly active users (est.)?
186.3M
◀
111.2M
App Store rating
4.02★
◀
4.00★
Total ratings
167.6M
◀
68.8M
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Jul 9, 2015
- Last updated
- Apr 30, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Instagram trajectory
TikTok - Videos, Shop & LIVE trajectory
FAQ
Which makes more money, Instagram or TikTok - Videos, Shop & LIVE? v
Instagram earns about $37.46M per month, while TikTok - Videos, Shop & LIVE earns about $16.31M. That is a 2.3× revenue gap (~$21.14M more per month for Instagram). Annual revenue: Instagram ≈ $449.47M/year, TikTok - Videos, Shop & LIVE ≈ $195.74M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or TikTok - Videos, Shop & LIVE? v
Instagram leads with about 7.5B estimated downloads vs 4.4B for TikTok - Videos, Shop & LIVE - a 1.7× gap. Instagram reports 5,000,000,000+ installs on Google Play. TikTok - Videos, Shop & LIVE reports 1,000,000,000+ installs on Google Play.
Are Instagram and TikTok - Videos, Shop & LIVE in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and TikTok - Videos, Shop & LIVE offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. TikTok - Videos, Shop & LIVE: IAP range $0.05 - $4,999.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; TikTok - Videos, Shop & LIVE runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or TikTok - Videos, Shop & LIVE? v
Instagram edges ahead with ★ 4.0 vs ★ 4.0 (gap of 0.0 stars). Rating volume: Instagram 4.6M ratings, TikTok - Videos, Shop & LIVE 2.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs TikTok - Videos, Shop & LIVE revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.46M for Instagram and $16.31M for TikTok - Videos, Shop & LIVE are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or TikTok - Videos, Shop & LIVE to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.