Threads vs Tumblr: Social Media & Art
Threads
Instagram, Inc.
App Store
$16.57M/mo
~$198.83M/yr · 327.8M installs
VS
Tumblr: Social Media & Art
Tumblr, Inc
Google Play
$1.99M/mo
~$23.91M/yr · 149.2M installs
Revenue winner
Threads wins
+732% vs other
Installs winner
Threads wins
+120% vs other
MAU winner
Threads wins
+164% vs other
Rating winner
Threads wins
+22% vs other
Why Threads is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 8× more per month than Tumblr: Social Media & Art - $16.57M vs $1.99M.
- Premium pricing. Threads charges $21.99/mo vs Tumblr: Social Media & Art's $12.19/mo - higher ARPU per converted user.
- Bigger install base. Threads has ~327.8M lifetime installs vs Tumblr: Social Media & Art's ~149.2M - 2.2× the funnel top.
- More monetization surfaces. Threads runs 3 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Threads
vs
Tumblr: Social Media & Art
Monthly revenue (est.)?
$16.57M
◀
$1.99M
Annual revenue (est.)
$198.83M
◀
$23.91M
Lifetime installs (est.)
327.8M
◀
149.2M
Monthly active users (est.)?
23.3M
◀
8.8M
App Store rating
4.64★
◀
3.80★
Total ratings
1.9M
▶
3.7M
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
◀
$12.19
IAP tiers detected
3 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social
- Price
- Free
- Released
- Aug 14, 2010
- Last updated
- May 2, 2026
- File size
- -
- Content rating
- Mature 17+
- Version
- 44.4.0.108
- Languages
- -
Threads trajectory
Tumblr: Social Media & Art trajectory
FAQ
Which makes more money, Threads or Tumblr: Social Media & Art? v
Threads earns about $16.57M per month, while Tumblr: Social Media & Art earns about $1.99M. That is a 8.3× revenue gap (~$14.58M more per month for Threads). Annual revenue: Threads ≈ $198.83M/year, Tumblr: Social Media & Art ≈ $23.91M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Tumblr: Social Media & Art? v
Threads leads with about 327.8M estimated downloads vs 149.2M for Tumblr: Social Media & Art - a 2.2× gap. Threads's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Tumblr: Social Media & Art reports 100,000,000+ installs on Google Play.
Are Threads and Tumblr: Social Media & Art in the same App Store category on each store and competing for the same money? v
No - Threads is in Social Networking and Tumblr: Social Media & Art is in Social. They share screen-time attention but earn money in different niches: Threads from social networking monetization patterns, Tumblr: Social Media & Art from social.
What in-app purchases and subscription pricing do Threads and Tumblr: Social Media & Art offer? v
Threads: IAP range 3 tiers detected. Tumblr: Social Media & Art: IAP range $0.99 - $149.99 per item. Threads runs a "Subscription (~$21.99/mo)" monetization model; Tumblr: Social Media & Art runs "Subscription (~$12.19/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Tumblr: Social Media & Art? v
Threads edges ahead with ★ 4.6 vs ★ 3.8 (gap of 0.8 stars). Rating volume: Threads 1.9M ratings, Tumblr: Social Media & Art 332K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Tumblr: Social Media & Art revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $16.57M for Threads and $1.99M for Tumblr: Social Media & Art are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Tumblr: Social Media & Art to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.