Threads vs We Are Lidl

Threads

Instagram, Inc.
App Store
$10.32M/mo
~$123.89M/yr · 345.8M installs
VS

We Are Lidl

Lidl Digital International GmbH & Co. KG
App Store
$0/mo
~$0/yr · 2K installs
Revenue winner Threads wins +1032381500% vs other
Installs winner Threads wins +23050370% vs other
MAU winner Threads wins +4001326% vs other
Rating winner Threads wins +31% vs other

Why Threads is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Threads earns roughly 10323815× more per month than We Are Lidl - $10.32M vs $0.
  2. Subscription model. Threads runs a $12.99/mo subscription that compounds; We Are Lidl relies on one-shot IAP or ads.
  3. Bigger install base. Threads has ~345.8M lifetime installs vs We Are Lidl's ~2K - 230504.7× the funnel top.
  4. More monetization surfaces. Threads runs 4 IAP tiers vs 0 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Threads report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Threads
vs
We Are Lidl
Monthly revenue (est.)?
$10.32M
$0
Annual revenue (est.)
$123.89M
$0
Lifetime installs (est.)
345.8M
2K
Monthly active users (est.)?
24.5M
613.5
App Store rating
4.64★
3.53★
Total ratings
2.0M
30
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
No sub
IAP tiers detected
4 tiers
0 tiers

Threads

Instagram, Inc.
App Store
Category
Social Networking
Price
Free
Released
Jul 5, 2023
Last updated
Jun 22, 2026
File size
201.4 MB
Content rating
12+
Version
435.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Threads report →

We Are Lidl

Lidl Digital International GmbH & Co. KG
App Store
Category
Social Networking
Price
Free
Released
Sep 15, 2018
Last updated
Apr 30, 2026
File size
73.9 MB
Content rating
4+
Version
2026.2.25151617
Languages
SQ, Arabic, BS, Bulgarian, KM, Croatian +37 more
View full We Are Lidl report →

Threads trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

We Are Lidl trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

FAQ

Which makes more money, Threads or We Are Lidl? v
Threads earns about $10.32M per month, while We Are Lidl earns about $0. That is a ∞× revenue gap (~$10.32M more per month for Threads). Annual revenue: Threads ≈ $123.89M/year, We Are Lidl ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or We Are Lidl? v
Threads leads with about 345.8M estimated downloads vs 2K for We Are Lidl - a 230504.7× gap. Threads's App Store downloads are estimated from 2.0M ratings × the standard 1:75 ratio. We Are Lidl's App Store downloads are estimated from 30 ratings.
Are Threads and We Are Lidl in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Threads and We Are Lidl offer? v
Threads: IAP range 4 tiers detected. We Are Lidl: no IAP detected on the public listing. Threads runs a "Subscription (~$12.99/mo)" monetization model; We Are Lidl runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or We Are Lidl? v
Threads edges ahead with ★ 4.6 vs ★ 3.5 (gap of 1.1 stars). Rating volume: Threads 2.0M ratings, We Are Lidl 30 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs We Are Lidl revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $10.32M for Threads and $0 for We Are Lidl are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or We Are Lidl to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.