Threads vs Yay! - Connect by interests
Threads
Instagram, Inc.
App Store
$10.39M/mo
~$124.63M/yr · 347.8M installs
VS
Yay! - Connect by interests
nanameue, Inc.
Google Play
$72.7K/mo
~$872.6K/yr · 1.3M installs
Revenue winner
Threads wins
+14183% vs other
Installs winner
Threads wins
+26040% vs other
MAU winner
Threads wins
+8492% vs other
Rating winner
Threads wins
+9% vs other
Why Threads is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 143× more per month than Yay! - Connect by interests - $10.39M vs $72.7K.
- Aggressive pricing. Threads undercuts at $12.99/mo vs $14.92/mo - converts a higher % of free users.
- Bigger install base. Threads has ~347.8M lifetime installs vs Yay! - Connect by interests's ~1.3M - 261.4× the funnel top.
- More monetization surfaces. Threads runs 4 IAP tiers vs 0 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Threads
vs
Yay! - Connect by interests
Monthly revenue (est.)?
$10.39M
◀
$72.7K
Annual revenue (est.)
$124.63M
◀
$872.6K
Lifetime installs (est.)
347.8M
◀
1.3M
Monthly active users (est.)?
24.7M
◀
287K
App Store rating
4.64★
◀
4.26★
Total ratings
2.0M
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
▶
$14.92
IAP tiers detected
4 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- Jun 22, 2026
- File size
- 201.4 MB
- Content rating
- 12+
- Version
- 435.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social
- Price
- Free
- Released
- Dec 20, 2019
- Last updated
- Jun 22, 2026
- File size
- -
- Content rating
- Teen
- Version
- 4.26.4
- Languages
- -
Threads trajectory
Yay! - Connect by interests trajectory
FAQ
Which makes more money, Threads or Yay! - Connect by interests? v
Threads earns about $10.39M per month, while Yay! - Connect by interests earns about $72.7K. That is a 142.8× revenue gap (~$10.31M more per month for Threads). Annual revenue: Threads ≈ $124.63M/year, Yay! - Connect by interests ≈ $872.6K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Yay! - Connect by interests? v
Threads leads with about 347.8M estimated downloads vs 1.3M for Yay! - Connect by interests - a 261.4× gap. Threads's App Store downloads are estimated from 2.0M ratings × the standard 1:75 ratio. Yay! - Connect by interests reports 1,000,000+ installs on Google Play.
Are Threads and Yay! - Connect by interests in the same App Store category on each store and competing for the same money? v
No - Threads is in Social Networking and Yay! - Connect by interests is in Social. They share screen-time attention but earn money in different niches: Threads from social networking monetization patterns, Yay! - Connect by interests from social.
What in-app purchases and subscription pricing do Threads and Yay! - Connect by interests offer? v
Threads: IAP range 4 tiers detected. Yay! - Connect by interests: IAP range $0.99 - $224.99 per item. Threads runs a "Subscription (~$12.99/mo)" monetization model; Yay! - Connect by interests runs "Subscription (~$14.92/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Yay! - Connect by interests? v
Threads edges ahead with ★ 4.6 vs ★ 4.3 (gap of 0.4 stars). Rating volume: Threads 2.0M ratings, Yay! - Connect by interests 29 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Yay! - Connect by interests revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $10.39M for Threads and $72.7K for Yay! - Connect by interests are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Yay! - Connect by interests to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.