Instagram vs Yay! - Connect by interests
Instagram
Google Play
$37.97M/mo
~$455.63M/yr · 7.6B installs
VS
Yay! - Connect by interests
nanameue, Inc.
Google Play
$72.8K/mo
~$873.9K/yr · 1.3M installs
Revenue winner
Instagram wins
+52038% vs other
Installs winner
Instagram wins
+567388% vs other
MAU winner
Instagram wins
+65581% vs other
Rating winner
Yay! - Connect by interests wins
+6% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 521× more per month than Yay! - Connect by interests - $37.97M vs $72.8K.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $14.92/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Yay! - Connect by interests's ~1.3M - 5674.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Yay! - Connect by interests
Monthly revenue (est.)?
$37.97M
◀
$72.8K
Annual revenue (est.)
$455.63M
◀
$873.9K
Lifetime installs (est.)
7.6B
◀
1.3M
Monthly active users (est.)?
189.1M
◀
288K
App Store rating
4.00★
▶
4.26★
Total ratings
168.3M
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$14.92
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Dec 20, 2019
- Last updated
- Jun 22, 2026
- File size
- -
- Content rating
- Teen
- Version
- 4.26.4
- Languages
- -
Instagram trajectory
Yay! - Connect by interests trajectory
FAQ
Which makes more money, Instagram or Yay! - Connect by interests? v
Instagram earns about $37.97M per month, while Yay! - Connect by interests earns about $72.8K. That is a 521.4× revenue gap (~$37.90M more per month for Instagram). Annual revenue: Instagram ≈ $455.63M/year, Yay! - Connect by interests ≈ $873.9K/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Yay! - Connect by interests? v
Instagram leads with about 7.6B estimated downloads vs 1.3M for Yay! - Connect by interests - a 5674.9× gap. Instagram reports 5,000,000,000+ installs on Google Play. Yay! - Connect by interests reports 1,000,000+ installs on Google Play.
Are Instagram and Yay! - Connect by interests in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Yay! - Connect by interests offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Yay! - Connect by interests: IAP range $0.99 - $224.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Yay! - Connect by interests runs "Subscription (~$14.92/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Yay! - Connect by interests? v
Yay! - Connect by interests edges ahead with ★ 4.3 vs ★ 4.0 (gap of 0.3 stars). Rating volume: Instagram 4.6M ratings, Yay! - Connect by interests 29 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Yay! - Connect by interests revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.97M for Instagram and $72.8K for Yay! - Connect by interests are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Yay! - Connect by interests to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.