WhatsApp Business vs Microsoft Authenticator
WhatsApp Business
WhatsApp Inc.
App Store
$13.77M/mo
~$165.20M/yr · 240.6M installs
VS
Microsoft Authenticator
Microsoft Corporation
Google Play
$0/mo
~$0/yr · 218.3M installs
Revenue winner
WhatsApp Business wins
+1376640000% vs other
Installs winner
WhatsApp Business wins
+10% vs other
MAU winner
WhatsApp Business wins
+713% vs other
Rating winner
WhatsApp Business wins
+1% vs other
Why WhatsApp Business is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- WhatsApp Business earns roughly 13766400× more per month than Microsoft Authenticator - $13.77M vs $0.
- Subscription model. WhatsApp Business runs a $14.99/mo subscription that compounds; Microsoft Authenticator relies on one-shot IAP or ads.
→ Find more apps with this revenue gap · Full WhatsApp Business report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
WhatsApp Business
vs
Microsoft Authenticator
Monthly revenue (est.)?
$13.77M
◀
$0
Annual revenue (est.)
$165.20M
◀
$0
Lifetime installs (est.)
240.6M
◀
218.3M
Monthly active users (est.)?
28.4M
◀
3.5M
App Store rating
4.70★
◀
4.66★
Total ratings
1.4M
▶
2.6M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Business
- Price
- Free
- Released
- Apr 5, 2019
- Last updated
- May 7, 2026
- File size
- 314.3 MB
- Content rating
- 12+
- Version
- 26.17.74
- Languages
- Arabic, BN, Catalan, Croatian, Czech, Danish +33 more
- Category
- Business
- Price
- Free
- Released
- Jan 13, 2015
- Last updated
- May 5, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.2605.2973
- Languages
- -
WhatsApp Business trajectory
Microsoft Authenticator trajectory
FAQ
Which makes more money, WhatsApp Business or Microsoft Authenticator? v
WhatsApp Business earns about $13.77M per month, while Microsoft Authenticator earns about $0. That is a ∞× revenue gap (~$13.77M more per month for WhatsApp Business). Annual revenue: WhatsApp Business ≈ $165.20M/year, Microsoft Authenticator ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, WhatsApp Business or Microsoft Authenticator? v
WhatsApp Business leads with about 240.6M estimated downloads vs 218.3M for Microsoft Authenticator - a 1.1× gap. WhatsApp Business's App Store downloads are estimated from 1.4M ratings × the standard 1:75 ratio. Microsoft Authenticator reports 100,000,000+ installs on Google Play.
Are WhatsApp Business and Microsoft Authenticator in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Business category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do WhatsApp Business and Microsoft Authenticator offer? v
WhatsApp Business: IAP range 1 tiers detected. Microsoft Authenticator: no IAP detected on the public listing. WhatsApp Business runs a "Subscription (~$14.99/mo)" monetization model; Microsoft Authenticator runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, WhatsApp Business or Microsoft Authenticator? v
WhatsApp Business edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: WhatsApp Business 1.4M ratings, Microsoft Authenticator 111K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these WhatsApp Business vs Microsoft Authenticator revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $13.77M for WhatsApp Business and $0 for Microsoft Authenticator are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Business) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare WhatsApp Business or Microsoft Authenticator to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.